Avalere Health ยท 5 hours ago
Social Media Supervisor
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Brand MarketingConsulting
Insider Connection @Avalere Health
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Responsibilities
Own the development of and update social marketing strategies across multiple channels, including YouTube, Facebook, Instagram, and TikTok, LinkedIn, etc. for both organic and paid
Provide POVs on use of specific social channels, including if/when there is a change in structure affecting platform usage
Develop all relevant social media content for brand planning
Stay up-to-date on the nuances of each of the platforms, changes to page set-ups, and advertising requirements/limitations
Set-up/update new brand pages on social platforms
Inform creative development sitting on all meetings, and elevate the social experience
Potentially write posts and help select images based on social media best practices
Own all of the social elements of the content calendar and participate in all relevant meetings
Competitive listening - audit and monitor competitive social channels
Track, monitor, measure and share out trends on all relevant social conversations mentions and content (paid and organic) across client brands in real time to help inform brand strategies and trend-hacking opportunities
Uncover ascending currents and key opinion leaders on topics related to HCPs and patients in healthcare
Qualification
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Required
5-8 years of experience in Social Media, Paid Social, Organic Social, Social Listening and Influencer Marketing with social media agency experience preferred
Experience working with pharma brands in both consumer and HCP environments
College Degree
A natural self-starter and relationship builder with the ability to work well with a network
Proven experience to translate data into applicable culturally relevant trends via existing and emerging social platforms trends
Experience in community building and influencer campaign management including the ability to identify KOLs and DOLs within the healthcare industry
Strong organizational and communication skills, and the ability to manage multiple workstreams simultaneously
Must demonstrate flawless attention to details, be a team player, multi-tasker, creative thinker
Expertise in social media management and listening tools (e.g Hootsuite, Sprout Social, Sprinklr, etc.)
Benefits
Generous company pension/retirement plan
Private medical insurance
Comprehensive employee wellbeing initiatives
Compelling time-off policy
Many other excellent employee benefits