Decision Foundry · 6 hours ago

Salesforce Marketing Cloud Developer(Remote, United States)

New York, NY

Full-time

Remote

Senior Level

$150K/yr - $175K/yr

5+ years exp

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Responsibilities

Responsible for solutioning, designing, and building solutions using Salesforce Marketing Cloud products and integrating with Salesforce CRM and other technical applications

Demonstrate a solid technical understanding of Salesforce Marketing Cloud standard methodologies and functionality including Email studio, Mobile Studio, Automation studio, Journey Builder, Personalization (formerly Interaction Studio), Ad Studio, Audience Builder, etc

Designing and implementing automated marketing campaigns, workflows, and customer journey

Using Marketing Cloud's scripting languages to develop advanced, personalized, and dynamic messages and landing pages

Analyzing and interpreting campaign performance metrics to provide insights and recommendations for optimization

Collaborate with business stakeholders to communicate best practices to create, enhance, and develop effective Journeys

Coach team members in the execution of complex Journey development, SMS campaigns, mobile app notifications, data model development, etc

In conjunction with Sales and Professional Services, conduct transition briefing - communicate commitments and expectations in preparation for deployment

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Salesforce Marketing CloudSalesforce CRMMarketing Cloud AdministratorAMPscriptSQLEmail StudioAutomation StudioJourney BuilderData ExtensionsA/B testingResponsive emailsEmail QA testingSalesforce Core CRMAgile methodologyScrum delivery frameworkLoyalty CloudData Cloud DeveloperMarketing Cloud Account EngagementMarketing Cloud EmailMarketing Cloud PersonalizationMobile StudioAd StudioAudience BuilderEvent Notification ServiceRest APIsSoap APIsEmail marketing practicesInbox deliverabilityCAN-SPAM laws

Required

At least 5 years' experience in a leading role in delivering Salesforce.com projects

Excellent communication skills, written, verbal, and interactive when online

Minimum Salesforce certified: Marketing Cloud Administrator, Marketing Cloud Account Engagement (Pardot), Marketing Cloud Email, Marketing Cloud Personalization

3+ years of experience in Salesforce Marketing Cloud/ExactTarget with a proven track record of consistently exceeding performance goals

Experienced in Data Extensions, Package Manager, Template creation, reports, data views, Event Notification Service (ENS), Rest/Soap APIs available within SFMC

Proficient in AMPscript, SQL, and other relevant scripting languages

Experience creating responsive emails

Experience with list segmentation and working with large data sets

Experience in performing email QA testing to validate email rendering and deliverability across different devices and applications, using tools such as Litmus and Return path

Must have created User-Initiated and Triggered Automations like Data Extract, Filter, Import and Transfer File, Refresh Group, Query, Wait Activity and Send Email using Automation Studio

Experience working on optimizing campaigns through A/B testing and multivariate testing

Worked on email reporting and tracking, recommend improvements, enhancements and testing strategies for future programs

Deep understanding of Salesforce Core CRM data model and features within Sales, Service and Experience Cloud

Extensive understanding of email marketing practices, inbox deliverability and CAN-SPAM laws