Wolverine Worldwide · 5 hours ago

Associate Content Manager - CAT Footwear

United States

Full-time

Remote

Entry Level

$50K/yr - $65K/yr

1+ years exp

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Responsibilities

Responsible for the production and execution of fresh, consumer-relevant content that drives conversion while highlighting products, contests, promotions, events and partnerships.

Participates in brand collaboration to support seasonal objectives, key initiatives and available assets that will be used to generate effective content.

Assists with projects across various creative resources while adhering to established site and email style guides.

Support the distribution of content across all channels and ensures it is consistent and linked.

Reviews Consumer Insights and data to understand consumer personas; generate variations in content for multiple consumer segments and A/B testing.

Reviews and understands web analytics reports and works with Sr. eComm Manager to determine actionable recommendations.

Creates copy and communication for email, site and social network placement.

Works with Sr. eComm Manager to maintain and create A/B testing schedule for email and digital marketing campaigns.

Assists in setup of creation of digital marketing campaigns.

Maintains calendar with timing of key product launches and supporting content.

Supports graphic designer to bring content to life.

Supports site merchandiser to execute category optimizations.

Conducts QA of content prior to launch.

Performs duties consistent with the Company’s AAP/EEO goals and policies.

Performs other duties as required/assigned by manager.

Qualification

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