Baxter Planning · 2 days ago

Director, Product Marketing

Austin, TX

Full-time

Remote

Director/Executive

7+ years exp

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ComputerSoftware

Growth Opportunities

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Responsibilities

Develop clear and differentiated positioning and messaging that resonates with target audiences and highlights Baxter Planning’s unique value in the service supply chain space

Contribute to product launches and execute go-to-market strategies to maximize market penetration and revenue generation. Ensure alignment with sales and marketing teams to drive successful product adoption

Conduct thorough market research, competitor analysis, and customer segmentation to identify opportunities and market trends. Provide actionable insights to product teams for future product development and create competitive sales positioning

Collaborate with Thought Leadership team to maintain relationships with key industry analysts, including Gartner. Ensure Baxter Planning is included in relevant market reports and assessments, and effectively communicate the company's product strategy, market positioning, and differentiation to analysts. Regularly brief analysts on product updates and major company initiatives

Collaborate with sales teams to create compelling product collateral, presentations, and sales tools - including but not limited to content for competitive bids, competition capabilities overviews, and battlecards - that clearly communicate product benefits and competitive advantages

Understand the customer needs, behaviors, and business challenges. Use these customer insights to inform positioning of the Baxter products and services with empathy. Collaborate with customers to tell their story about their experience with the Baxter product portfolio through case studies and testimonials

Act as a spokesperson and thought leader for the company's product offerings at industry events, conferences, webinars, and other public-facing engagements. Identify opportunities to drive brand recognition and promote Baxter’s products through industry award submissions

Monitor and measure the effectiveness of product marketing initiatives and continuously optimize based on performance data and customer feedback

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGo-to-Market StrategyB2B Software KnowledgeSaaS ExperienceSupply Chain ManagementMarket ResearchSales EnablementPragmatic Marketing TrainingCustomer-Centric MindsetCross-functional Collaboration