Brilliant · 4 days ago
Growth Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Content Strategy & Planning: Develop and implement a comprehensive content strategy aligned with short-term and long-term marketing goals. Conduct regular content audits to ensure consistency and relevance.
Top of funnel lead generation and revenue: For new business prospects and customers
Content Creation: Write, edit, and publish engaging content for various platforms, including blog posts, social media, website content, email campaigns, white papers, case studies, and more.
SEO & Optimization: Optimize content according to SEO best practices to ensure high organic search rankings and increased traffic. Conduct keyword research and apply SEO strategies to enhance content visibility.
Content Calendar Management: Develop and manage a content calendar that outlines key publishing dates and topics, ensuring timely delivery of content.
Social Media Management: Collaborate with the social media team to create content that drives engagement and growth across social platforms. Repurpose existing content for social channels as needed.
Collaboration & Coordination: Work closely with the design, product, and sales teams to ensure content aligns with brand voice and marketing objectives. Coordinate with external writers, designers, and agencies as needed.
Analytics & Reporting: Track content performance and engagement metrics (e.g., traffic, engagement, conversion rates) using tools like Google Analytics. Prepare regular reports to measure the effectiveness of content strategies and adjust tactics as necessary.
Thought Leadership: Develop content that positions the company as a leader in the industry, including long-form articles, opinion pieces, and industry insights.
Qualification
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Required
3+ years of experience in content marketing, copywriting, or related field.
Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Excellent writing, editing, and proofreading skills.
Strong understanding of content marketing strategies and SEO best practices.
Proficiency in content management systems (CMS) like WordPress, and familiarity with social media platforms.
Experience with analytics tools like Google Analytics, HubSpot, or similar.
Strong project management skills with the ability to manage multiple projects simultaneously.
Creative thinker with a passion for storytelling.
Detail-oriented and able to maintain brand consistency across all content.
Strong communication and collaboration skills.
Self-motivated with a proactive attitude toward learning and growth.
Company
Brilliant
Brilliant is a branded product and corporate gifting company with a focus on technology, quality, and creativity.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2024-09-19Acquired· undefined
Leadership Team
Millie Tadewaldt
Founder & CEO
Company data provided by crunchbase
