JPMorgan Chase & Co. · 1 day ago
Influencer Strategist Associate
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Asset ManagementBanking
Growth OpportunitiesH1B Sponsor Likely
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Responsibilities
Identify and vet influencer talent that aligns with the Brand, campaign objectives and / or business targets
Build and maintain a social media monitoring program to identify reputation risk and / or Brand opportunities with the Company’s influencer talent and / or spokespeople across social media channels – supporting broader campaign strategies to deepen connections with online communities
Verify social media content published by influencer talent aligns with the Brand, follows agreed-upon plans and includes appropriate disclosures, following FTC guidance
Collaborate with internal and external partners to determine influencer KPIs, pull earned metrics for reporting and ensure an effective, brand-safe influencer integration
Propose engagement tactics and content strategies that align with business objectives
Demonstrate a strong ability to use social listening tools and analytics to identify, understand and explain influencer trends and preferences among target audiences
Keep a pulse on what’s being talked about on social media by news media, consumers and influencers and make recommendations for influencer engagements that align with the Chase brand and persona
Pitch creative ideas for influencers and help carry them from concept to execution to drive online engagement with social media audiences
Qualification
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Required
3+ years of relevant experience in social media analytics and / or crisis communications; BA or BS in Communications, Journalism or related field
Good news judgement and risk management experience to protect the firm from brand reputational risk within influencer content
Proven track record of building brand-level influencer campaigns from the ground up – from ideation to execution
Demonstrated proficiency in social media listening tools (i.e. Sprinklr) and experience with using social media monitoring tools to manage influencers
Experience building a roster of influencer candidates that align with campaign briefs
Proficiency in native social analytics dashboards (i.e., Twitter Analytics); experience creating and planning influencer campaigns across channels like TikTok, Meta, Snap and Twitter
Possess a solid understanding of paid social/whitelisting of influencer content on Instagram and Meta
Proficiency in Microsoft Office, e.g. Excel and PowerPoint; excellent writing and presentation skills
Executive presence and public speaking capability, strong ability to problem-solve and think critically and innovate and ability to self-start and produce high-quality work
Proactive by nature and comfortable working in a fast-paced environment with tight deadlines and excellent organizational skills with the ability to multitask and prioritize high volume, high priority initiatives
Confidence to pitch fresh ideas within the team, think creatively, and identify and solve problems; team player with enthusiastic attitude and entrepreneurial spirit. Eager to learn, have fun, contribute and make an impact
Preferred
Public Relations background / experience
Interest in diversity, equity and inclusion communications
Company
JPMorgan Chase & Co.
With a history tracing its roots to 1799 in New York City, JPMorgan Chase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets.
H1B Sponsorship
JPMorgan Chase & Co. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2462)
2022 (3868)
2021 (3211)
2020 (2556)
Funding
Current Stage
Public CompanyTotal Funding
unknown1998-02-01IPO· undefined
Recent News
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