200+ applicants

Company

Trader Interactive · 1 day ago

Director of Consumer & Market Insights

United States

Full-time

Remote

Director/Executive

7+ years exp

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AdvertisingE-Commerce

Work & Life Balance

H1B Sponsor Likely

Hiring Manager

Dustin Collard

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Responsibilities

Lead research initiatives to deeply understand consumer behavior, preferences, and motivations through various methods, including qualitative and quantitative research, VOC programs, and consumer sentiment surveys

Develop, manage and enhance audience segments by identifying best practices for tagging and signal collection to ensure accurate, comprehensive consumer insights

Assess existing tagging and signal-tracking frameworks, identifying any data gaps, and implementing solutions to capture valuable behavioral signals across touchpoints

Strategize the combination, management and sharing of audience segments across the organization to enhance campaign targeting and personalization efforts

Drive collaboration between teams to align on segment definitions, and maintain a shared understanding of segment performance, reach and engagement metrics

Develop and refine customer personas to support targeted and effective marketing, product and sales strategies, continuously enriching them with updated insights from signal collection and audience data analysis

Conduct regular industry and competitive analyses to monitor market trends, shifts and emerging opportunities, providing insights that keep our brands competitive and relevant

Provide actionable insights to the marketing, product and executive teams, delivering data-driven recommendations that shape GTM strategies and product development

Oversee VOC and NPS programs to capture and evaluate customer feedback, pinpoint areas of improvement and enhance the overall customer experience

Synthesize VOC insights and NPS trends into reports and presentations for key stakeholders, ensuring that customer feedback is central to decision-making process

Collaborate with the Product team to design and implement A/B testing and user testing programs that improve user experience, increase conversion and optimize digital engagement

Analyze results from testing initiatives to provide actionable insights for optimizing product and website features, enhancing user experience and boosting engagement

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Consumer InsightsMarket ResearchQualitative ResearchQuantitative ResearchVOC ProgramsNPSPersona DevelopmentConsumer Sentiment AnalysisA/B TestingUser TestingData AnalysisCross-functional Collaboration

Required

7+ years of experience in consumer insights, market research, or a related field, with a proven track record of delivering strategic insights

Demonstrated expertise in various research methodologies, both quantitative and qualitative, including VOC programs, NPS, persona development, and consumer sentiment analysis

Strong analytical skills and experience in synthesizing complex data into clear, actionable insights

Excellent communication and presentation skills, with the ability to influence cross-functional teams and senior leadership

Experience managing or collaborating on A/B testing and user testing initiatives, ideally in partnership with product or digital teams

Preferred

Bachelor’s degree in Marketing, Business, or related field

Benefits

Up to 31 days of paid time off in your first year

Continuing education with access to LinkedIn Learning

A full benefits package including medical, dental & vision

401K with company match

Wellness program

Company

Trader Interactive

Trader Interactive is a provider of online market places and digital marketing products serving the lifestyle vehicles.

Founded in 2017

Virginia Beach, Virginia, USA

201-500 employees

https://www.traderinteractive.com/

H1B Sponsorship

Trader Interactive has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (5)

2022 (2)

2021 (9)

2020 (4)