Syracuse-Onondaga Food Systems Alliance ยท 2 days ago
Strategic Communications & Website Development Consultant/Team
Syracuse, NY
Contract
Remote
Entry, Mid Level
3+ years exp
Maximize your interview chancesCivic and Social Organizations
Hiring Manager
Maura Ackerman
Insider Connection @Syracuse-Onondaga Food Systems Alliance
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Responsibilities
Conduct a survey with SOFSA team and key stakeholders to develop an understanding of the challenges and assets in their current communication strategy.
Conduct an audience assessment and generate broad recommendations for how to engage different kinds of stakeholders.
Work with SOFSA staff to devise a storytelling strategy that highlights the work SOFSA does along the themes of movement-building and awareness-raising.
Integrate a storytelling approach to the design of visual and written content for the new website, in a way that helps SOFSA:
Communicate the outcomes of the NYHealth-funded Strategic Action Plan
Communicate how programs, events, and activities contribute to movement-building work
Showcase our civic engagement work as a critical component of movement-building and defining the future trajectory of our food system
Visually represent the connections between food, housing, health, education, and other intersecting issues
Highlight 'behind the scenes' work carried out by the network to understand how to effect change in the food system
Elevate learnings, stories, and testimonials from local community-based research efforts.
Illustrate community-centric fundraising and community grantmaking initiatives in ways that are legible as community resourcing, to both on the ground actors and prospective funders/donors.
Help hone SOFSA's visual identity to foster alignment across SOFSA's website, social media, and other communications channels.
Meet regularly with SOFSA team to develop an understanding of the needs for the new website and ensure alignment on visual strategy and content.
Conduct an audit of the current website and lead SOFSA staff and key stakeholders in designing a new sitemap with existing and new information.
Support SOFS staff, via recommendations, in understanding and making decisions about:
Migrating website from Wordpress to a different content management platform
Integrations for contact management, events, Google calendar, social media, and a SOFSA webstore (currently hosted through WooCommerce and Printful)
Increasing reach and improving SEO
Improving the interface for visitors to RSVP or otherwise view upcoming events, while making these easy to manage on the backend.
Ensure website redesign is ADA compliant, and considers accessibility needs around the axis of readability, contrast, screen-reader compatibility, and language justice.
Ensure website and resources are compatible with mobile devices.
Support staff in evaluating website analytics.
Provide training to staff in updating and managing the new site, and create a repository of reference resources or a user-guide.
Strategic communications plan with a focus on elevating individual and community narrative.
Updated style guide.
Up-to-date website, which must:
Align with style guide above
Support (in an easy to upload way) video and image hosting.
Have an e-commerce integration for the SOFSA webstore AND an easy-to-use donation interface
Include project pages for all of SOFSA's primary initiatives
Allow multiple users to hold different levels of permissions, enabling them to create posts and manage content.
Integrate with Monday.com, Mailchimp, and Google Calendar.
An updated sitemap.
Website analytics training to SOFSA staff.
Site management training to SOFSA staff.
Qualification
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Required
At least 3 years of demonstrated experience in strategic communications and website development
Familiarity with Wordpress and other content management softwares
Experience with accessibility practices in communications and web design
Ability to self-manage and clearly communicate workplan details and timeline
Experience with project management
Responsiveness and ability to translate technical details to non-tech audience
Interest and capacity to engage in collaborative processes to yield strong results
Proposal and portfolio demonstrate required expertise
Experience working with diverse, multiracial audiences and incorporating accessibility practices in communications strategy
Budget that demonstrates a good value-for-investment
Strong capacity for collaborative strategy development
Preferred
Local knowledge of the Central New York community, context, and stakeholders
Content area expertise in food systems, racial justice, just economic transition, impact networks, and/or related frameworks
Familiarity with the work/approach of coalitions in advancing collective movements
Company
Syracuse-Onondaga Food Systems Alliance
SOFSA is a network of food system stakeholders and a catalyst for change.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Maura Ackerman
Director & Co-Founder
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