Rackspace Technology · 1 day ago

Digital Campaign Marketing Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$105K/yr - $154K/yr

8+ years exp

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Responsibilities

Lead the design and creation of end-to-end marketing campaigns that maximize lead generation by collaborating with sales, field marketing, digital agencies, and other stakeholders to understand market opportunities and define optimal strategies

Build knowledge of Rackspace Technology’s solutions, target markets, audiences, and decision-making process to determine the best way to address and support our target customer profiles

Analyze market and portfolio coverage to proactively identify campaign opportunities and define ideal target audiences to generate pipeline and accelerate conversion

Determine the ideal channel mix, including digital and content marketing, paid media, email, and other relevant channels, working with field, product, and influencer marketing to maximize impact

Create enticing, customer-centric in-market messages and campaign assets that communicate and differentiate Rackspace Technology’s value in target industries, segments, and regions

Work closely with internal marketing teams to effectively share campaign plans and messaging to optimize marketing program adoption and campaign results

Collaborate with field marketing and analytics teams to understand campaign performance, conduct A/B testing and optimize future messaging and channel strategies to maximize returns

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B software marketingIntegrated marketing campaignsDemand generationMarketing automationOmni-channel marketingCustomer marketingLead conversion programsProject managementCollaboration skills

Required

Bachelor's degree in Business, Marketing, or a related field

At least 8+ years of experience in B2B software marketing, demand generation, or a related field

Proven track record of successfully designing and creating integrated marketing campaigns that drive pipeline and revenue

Knowledge of best practices in B2B marketing, digital, demand generation, marketing automation, omni-channel marketing, customer marketing, and lead conversion programs

Excellent analytical skills and data-driven thinking

Exceptional communication, collaboration, and presentation skills

Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment

Experience working in a fast-paced, metrics-oriented environment, comfortable with analytics and adapting quickly to meet business needs

Flexibility to quickly adapt and align with business needs

Organizational skills to manage multiple projects with flawless execution

Excellent project management skills