Be an early applicantLess than 25 applicants

Company

Tripadvisor · 1 day ago

Senior Manager- Marketing Analytics

Needham, MA

Full-time

Remote

Senior Level, Lead/Staff

$160K/yr - $177K/yr

8+ years exp

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E-CommerceHospitality

Comp. & Benefits

H1B Sponsor Likely

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Responsibilities

Diagnose, assess, and synthesize holistic marketing performance on a regular cadence — offering channel, category, geo, and competitive insights for the marketing team to action on

Represent holistic marketing performance on a regular basis to the marketing leadership team, and key GM business partners

Liaise with critical stakeholders across finance, analytics, product, GM, and marketing to surface insights, tackle new risks/opportunities, and/or coordinate new storylines that help diagnose performance or illustrate opportunities

Dig deep within key business, customer, and channel metrics to identify trends, insights, and opportunities to surface with leaders across marketing

Build structured and automated diagnostic tools and templates to increase efficiency in identifying and surfacing performance trends

Use large scale data from Tableau, clickstream, Google, email and other similar large datasets.

Use advanced analytics and data science to identify trends, assess marketing test results and develop recommendations

Work with data engineering and analytics teams to ensure that reliable and timely data is available for analyses and reporting.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital Marketing AnalyticsFinancial AnalyticsSQLTableauSEOSEMPaid SocialCRMMarketing Analytics ToolsSnowflakePythonRAttribution ModelsMix Media ModelsFunnel AnalysisWeb Clickstream DataApp Clickstream Data

Required

A minimum of 8 years of experience in digital marketing analytics or financial analytics with a clear understanding of core channels like SEO, SEM, Paid Social, CRM, etc is a must.

Strong oral and written communication skills

Experience of working as an analytics thought leader in a data driven company and aligning with the executive leadership to establish marketing roadmap and drive change.

Deep expertise with SQL and Tableau (or similar business intelligence tools) is a must.

A bachelor’s degree in Economics, Information Systems, Marketing analytics, Mathematics, Business or other related fields.

Preferred

Experience with Snowflake, Python, R, etc. is desirable.

Knowledge of marketing analytics tools and methodologies such as attribution, mix media models, inference models, funnel analysis and exposure to web/app clickstream, SEO, SEM, CRM data etc. are desirable.

Company

Tripadvisor

Glassdoor

3.9

Tripadvisor is an online travel platform offering travel information reviews, bookings, and restaurants, experiences, airlines, and cruises.

Founded in 2000

Needham, Massachusetts, USA

1,001-5,000 employees

https://www.tripadvisor.com

H1B Sponsorship

Tripadvisor has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (22)

2022 (40)

2021 (42)

2020 (49)