Growth Marketing Pro · 1 day ago

Growth Marketing Manager

United States

Full-time

Remote

Mid Level

$100K/yr - $120K/yr

3+ years exp

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AdvertisingManagement Consulting

Hiring Manager

Adam Quint

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Responsibilities

Deliver successful marketing engagements that meet our clients' goals and KPIs through both the strategy and execution of end-to-end paid search and paid social campaigns. If you're not excited to get your hands dirty in day-to-day campaign management, creative testing, and analytics—this is not the right role for you.

Develop paid acquisition strategies aligned with the client's business objectives, including:

--> Create an audience targeting strategy against the client's ideal customer profile (ICP) using first-party data, third-party data tools, and ad platform features

--> Develop a creative strategy based on competitive analysis, historical data, and platform trends (i.e., "what's working today")

--> Identify optimal bidding strategies for a given ad platform

--> Audit and implement website analytics and tracking solutions on client websites via GA4, Google Tag Manager, HubSpot, and Salesforce

Consult on conversion rate optimization (CRO) strategy and support landing page development and optimization initiatives

Develop and implement a project roadmap to hit client's goals and KPIs, and collaborate with the internal team to execute the plan.

Build and optimize data-driven campaigns across Paid Search (Google and Microsoft Ads) and Paid Social (Meta Ads, LinkedIn Ads)

Provide detailed reporting and analysis of campaign performance using web analytics tools, spreadsheets, and data integrations

Stay on top of ongoing industry best practices for paid ads and provide thought leadership both internally and with clients

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google AdsMeta AdsLinkedIn AdsGoogle Tag ManagerHubSpotSalesforceB2B Go-to-MarketProject ManagementWebsite Development Knowledge

Required

3+ years of wizardry on Google Ads, Meta Ads, and Linkedin ads.

Strong understanding of B2B Go-to-Market motions, marketing strategies, tools + tactics

You’re technical. You know your way around GA4 and Google Tag manager, as well as CRM platforms like Hubspot and Salesforce. You have some basic knowledge of website development and most important, you’re resourceful and able to learn new technologies quickly

You have strong analytical skills, with the ability to generate actionable insights from data. You use this to relentlessly drive towards client’s goals and KPIs, iterating on channel strategy based on learnings

Project management - you’re a rigorous execution manager with a keen attention to detail, driving results with ownership while keeping key stakeholders accountable.

Strong business acumen- understands the 'bigger picture' of the clients business goals and shapes priorities and paid ads strategy towards that.

Artful communicator: You have strong written and verbal communication skills with the ability to tell stories that persuade others to take action

You have a growth mindset, and enjoy the continuous learning process of growth marketing