SevenRooms · 1 day ago

Customer Marketing Manager

New York, NY

Full-time

Remote

Mid Level

$105K/yr - $110K/yr

3+ years exp

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HospitalityHotel

Comp. & Benefits

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Responsibilities

Develop and implement a comprehensive customer-centric marketing strategy that deepens engagement, enhances customer retention and drives customer advocacy.

Collaborate with the sales, customer success and product teams to create targeted campaigns that highlight product features and customer successes.

Manage the creation, execution and overall calendar of customer marketing campaigns, including new product releases, newsletters, webinars and other promotional materials.

Monitor and analyze the performance of content initiatives using key metrics. Use data-driven insights to refine strategies and improve effectiveness of customer content marketing efforts.

Utilize CRM and other marketing tools to track campaign performance and customer engagement metrics.

Work closely with the customer success and support teams to identify common customer challenges and develop marketing solutions to address them.

Stay informed of industry trends and competitor strategies to ensure our customer marketing remains innovative and effective.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Customer-centric marketing strategyCRM softwareMarketing analytics toolsCampaign managementData-driven insightsHospitality industry knowledge

Required

You have a bachelor's degree in Marketing or a related field.

You possess at least 3+ years of experience in marketing, with a strong preference for customer marketing or account management experience in the tech or hospitality industry.

You are a customer-focused individual who is passionate about creating engaging customer experiences and building strong relationships.

You have a proven track record of executing successful marketing campaigns and events.

You are highly analytical and data-driven, comfortable with CRM software and other marketing analytics tools.

You possess excellent communication and interpersonal skills, capable of working cross-functionally and with diverse teams.

You are creative and innovative, constantly looking for new ways to engage customers and improve marketing strategies.

You are proactive, organized, and can manage multiple projects simultaneously in a fast-paced environment.

You have a passion for the hospitality industry and are excited about the impact technology can have on improving customer experiences.