Crowd Cow · 2 days ago

Head of Marketing (Remote US or Seattle Based)

Seattle, WA

Full-time

Remote

Director/Executive

8+ years exp

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Consumer GoodsE-Commerce

No H1B

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Responsibilities

Owns full Marketing P&L with a demonstrated ability to drive profitable growth

Own integrated marketing strategy, media mix and budget to deliver against Crowd Cow's business objectives and achieves growth goals

Lead and inspire a high-performing marketing team, fostering a culture of collaboration, innovation, and accountability. This includes direct management of a lifecycle manager, content specialist, and graphic/UX designers.

Oversee all brand marketing functions, including brand strategy, content marketing and messaging, and creative development

Source & manage external marketing agencies to supplement internal resources and expertise.

Own marketing calendar, featuring a diverse range of weekly and seasonal events, product launches, and promotions.

Develop compelling creative briefs that capture the essence of Crowd Cow's products and guide the creation of impactful marketing campaigns across all channels.

Champion the stories of Crowd Cow's partner farms and ranches, translating their unique qualities and values into engaging content that resonates with consumers.

Stay abreast of industry best practices and emerging marketing technologies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing P&L ManagementIntegrated Marketing StrategyBrand BuildingDigital Marketing ChannelsCreative Brief DevelopmentTeam ManagementExperience in Food Industry