eXp Realty · 1 day ago
Regional Marketing Manager
United States
Full-time
Remote
Mid Level
3+ years exp
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Responsibilities
Develop and Implement Localized Marketing Strategies: Work with the International Marketing Manager to tailor global marketing strategies to meet the unique needs of the region.
Conduct market research to understand local trends, preferences, and competitive landscape.
Create and execute region-specific campaigns across various channels, including digital, social media, events, and traditional media.
Campaign Management and Optimization: Oversee the execution of marketing campaigns, ensuring they are delivered on time and within budget.
Monitor and analyze campaign performance, making data-driven adjustments to optimize effectiveness.
Collaborate with the International Marketing Manager to align regional efforts with global goals and KPIs.
External Marketing Coordination: Collaborate with external vendors and partners to coordinate press, events, video production, and other campaign needs.
Ensure clear communication and effective collaboration with third-party vendors to achieve campaign objectives.
Internal Cross-Functional Collaboration: Partner with the International Marketing Manager to develop integrated marketing plans that support product launches, promotional events, and brand initiatives.
Work closely with cross-functional teams including Sales, Product, and Creative to ensure marketing initiatives are aligned with overall business objectives.
Budget Coordination: Coordinate the proposed regional marketing budget, working closely with the International Marketing Manager to obtain budgeting approvals.
Ensure efficient allocation of resources to maximize ROI.
Provide regular budget reports and updates to the International Marketing Manager.
Market Intelligence and Reporting: Stay updated on market trends, consumer behavior, and competitor activities within the region.
Generate regular reports on campaign performance, market insights, and strategic recommendations.
Present findings and updates to the International Marketing Manager and other stakeholders as needed.
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration, or a related field.
3-5 years of experience in marketing or a similar position
Proven track record of developing and executing successful localized marketing campaigns.
Experience managing teams and working in a cross-functional environment.
Strong understanding of regional markets, consumer behavior, and cultural nuances.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
Proficiency in digital marketing, including SEO, SEM, social media, and content marketing.
Strong analytical skills with experience in using data to drive marketing decisions.
Excellent communication and interpersonal skills.
Willingness to travel within the APAC region as required.
Preferred
Proficiency in English preferred.
Company
eXp Realty
eXp Realty is a cloud-based real estate brokerage that provides brokers and realtors with training, tools, and support.
10,001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.76M2017-01-26Seed· $0.76M
Leadership Team
Patrick O'Neill
Chief Operating Officer
Renee Kaspar
Executive Vice President and Chief Human Resources Officer
Recent News
2024-10-28
2024-10-27
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