Camuto Group · 1 day ago

Sr. Ecomm Content Specialist (Remote)

Burlington, MA

Full-time

Remote

Mid, Senior Level

3+ years exp

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Responsibilities

Responsible for planning and overseeing execution of brand and marketing strategies on keds.com

Manage and analyze site content reporting. Utilize analytics and report on successes and opportunities of past activities

Provide recommendations of new and innovative ideas to drive .com business that support the brand strategy and marketing activities

Plan and oversee implementation of product stories through content including recommendation of optimal timing to drive sales

Daily management of web content cadence based on priority of messaging and ensuring for multi-channel consistency and ensuring all cross functional partners receive the cadence updates

Responsible for eCom Experience patterning process across the digital landscape in-order to drive ideation and innovation for keds.com while improving the customer experience and following the brand strategy

Partner with Merchandising and Marketing teams to ensure consistencies across channels and appropriate timing of messaging to maximize sales

Develop consumer-relevant content that drives conversion while highlighting products, promotions, and branded marketing stories.

Responsible for all content brief writing and communications to copy/creative partners

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ECommerce business acumenContent Management Systems (CMS)Workflow & Briefing ToolsOmnitureAdobe AnalyticsGoogle AnalyticsProject management