42 applicants

Company

GALLO · 2 days ago

Consumer Journey Lead - Temporary Position

United States

Part-time

Remote

Mid, Senior Level

$51.83/hr - $77.79/hr

5+ years exp

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Food and BeverageWine And Spirits

Growth Opportunities

No H1B

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Responsibilities

Develops and implements omni-channel strategies to improve the consumer journey across all touchpoints to drive sales and brand performance.

Works across the business unit to generate demand for consumer journey partnership and demonstrate value in consumer journey expertise.

Tackles complex problems with a strategic mindset, and creates thoughtful recommendations and action plans.

Seeks out and applies best practices in consumer journey experiences across all channels.

Coaches consumer journey talent to optimize the delivery of consumer journey capabilities and maximize investment in consumer campaigns.

Analyzes consumer behavior data to identify opportunities to improve the consumer journey and increase consumer satisfaction; brings the voice of the consumer into strategy and consumer journey decisions.

Collaborates with cross-functional teams to create and brief consumer journey plans, advises and provides input with the voice of the customer in mind.

Heavily partners with OCMO to ensure seamless execution and provides final input on the final brief.

Applies knowledges of consumer dynamics, the 6 standards of execution, channel dynamics, and three tier system to develop relevant in-market consumer journeys.

Works closely with marketing teams to ensure consistent messaging and branding across all touchpoints.

Collaborates with brand management to understand and design experiences within budget constraints.

Develops, monitors and tracks consumer journey metrics to measure success and identify areas for improvement in partnership with the insights and analytics teams.

Participates in agile processes and contributes subject matter expertise; demonstrates value to the agile team to generate demand for services.

Stays up-to-date with industry trends and emerging technologies to ensure our company is offering the highest impact consumer experience consistent with the brand P&L.

Identifies largest opportunities and biggest gaps; prioritizes work appropriately and focuses on biggest impact programs for the brand.

Contributes to key capabilities projects and helps to remove barriers and find innovative solutions to challenges.

Regularly communicates and collaborates with cross-functional and brand teams to drive cohesive programs and briefs.

Develops and presents to leadership and brand teams to get buy-in on omni-channel strategies and briefs.

Maintains satisfactory attendance, to include timeliness.

Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Consumer behavior understandingOmni-channel marketing strategiesData analysisMarketing experienceConsumer journey metricsProject managementEmerging technologies awarenessCollaboration skillsCross-functional collaboration

Required

Bachelor's degree plus 5 years of marketing experience to include brand, CRM, insights, marketing and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 9 years of marketing experience to include brand, CRM, insights, marketing communications and/or digital reflecting increasing levels of responsibility.

Strong understanding of consumer behavior and how to create exceptional customer experiences.

Experience developing omni-channel marketing strategies.

Excellent communication and collaboration skills

Strong analytical skills and experience with data analysis needs and implications.

Ability to manage multiple projects and priorities in a fast-paced environment.

Experience completing assignments that are broad or ambiguous in nature, usually requiring originality, ingenuity and problem-solving.

Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation.

Required to be 18 years or older.

Preferred

Bachelor's degree plus 6 years of marketing experience to include brand, CRM, insights, communications, and/or digital reflecting increasing levels of responsibility; OR high school diploma or State-issued equivalency certificate plus 10 years of marketing experience to include brand, insights, marketing communications and/or digital reflecting increasing levels of responsibility.

Ability to effectively articulate insights and ideas to cross-functional partners.

Possess strong influencing and negotiation skills.

Experience working with all levels and functions within the company.

Experience identifying opportunities and developing strategies.

Experience managing complex projects across departments.

Benefits

This position includes a competitive benefits package.

Company

GALLO

Glassdoor

4.2

We're the world’s largest family-owned wine and spirits company and the official wine and vodka sponsors of the NFL, NHL, and UFC, and home to the #1 wine and spirits brands in the U.S.

Founded in 1933

Modesto, California, USA

5,001-10,000 employees