195 applicants

Company

University of North Carolina at Chapel Hill · 2 days ago

Social Media Specialist (Public Comm Specialist)

Chapel Hill, NC

Full-time

Onsite

Mid Level

$57K/yr - $73K/yr

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Responsibilities

Lead and elevate the social media presence of the UNC School of Medicine.

Create and amplify compelling written and visual content including reels and shorts while coordinating posts across multiple platforms.

Continuously analyze and enhance the performance of social media channels.

Produce engaging content for the University’s primary channels.

Help plan and execute strategic social media campaigns.

Manage the School’s online reputation by monitoring relevant news and trends.

Maintain the School’s distinctive brand voice and tone across all social platforms.

Provide ongoing reports on the performance of social media posts and projects.

Assist in SEO and other data analysis as needed.

Be available for on-call rotation among social media team members to quickly address urgent complaints or inquiries by contacting appropriate stakeholders as needed.

Qualification

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Social Media ChannelsCopywritingDigital Content CreationData AnalysisAdobe Creative SuiteVideo EditingAP StylePublic RelationsMarketing

Required

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Demonstrated knowledge of social media channels such as Facebook, X, Instagram, YouTube, LinkedIn, and more.

Copywriting and editing experience for a brand.

Ability to create digital content (reels/shorts).

Experience providing detailed media data reports.

Extracting data from various social media platforms directly and analyzing for content improvement.

Interest in staying current on social media trends.

Ability and eagerness to work with others in School of Medicine Communications and across campus.

Intermediate level skill or above with Adobe Creative Suite.

Proven ability to edit basic videos, photographs, and short animations.

Preferred

Knowledge in journalism, marketing, advertising, public relations, communications, or related field.

Experience and knowledge of AP Style.

Benefits

Comprehensive benefits package

Paid leave

Variety of health, life and retirement plans

Additional programs that support a healthy work/life balance

Company

University of North Carolina at Chapel Hill

Carolina’s vibrant people and programs attest to the University’s long-standing place among leaders in higher education since it was chartered in 1789 and opened its doors for students in 1795 as the nation’s first public university.

Founded in 1789

Chapel Hill, North Carolina, USA

10,001+ employees

https://www.unc.edu/

H1B Sponsorship

University of North Carolina at Chapel Hill has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (79)

2022 (119)

2021 (117)

2020 (112)