Blackbird Health · 1 day ago

Content Marketing Director - Remote

King of Prussia, PA

Full-time

Remote

Director/Executive

$130K/yr - $150K/yr

5+ years exp

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Responsibilities

Develop our brand voice to ensure consistent, engaging, and impactful messaging across all channels.

Refine our content marketing strategy for our three key audiences 1) parents 2) pediatricians and 3) schools focused on quality, authenticity, and relevance.

Develop a content plan for the topics that have been identified as important to our audiences and our SEO strategy.

Own social media strategy including content development

Collaborate with our clinical team to design a process for sourcing ideas and material for our content.

Write, edit, and publish high-quality blog posts, emails, guides, social media content, and more.

Ensure all content is optimized for SEO and content best practices

Leverage local experts, patient stories, and trusted partners to enhance content credibility.

Create and optimize content to support pediatrician and school lead nurture campaigns, including emails, guides and webinars.

Create content to support campaigns for patient families and patient leads that are informative and helpful in navigating life with children with mental and developmental concerns.

Test and iterate content performance across various channels (e.g., newsletters, social media, paid placements).

Work closely with the lifecycle marketing team to ensure seamless list sourcing and campaign execution.

Partner with local organizations, schools, and pediatricians to co-create and promote content.

Engage "super fan" patients and families to share authentic stories and testimonials.

Qualification

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Content MarketingSEOContent Management SystemsAnalytics ToolsProject ManagementLifecycle MarketingAudience Engagement