Blackbird Health · 1 day ago

Lead Generation and Lifecycle Marketing Manager - Remote

Fort Washington, PA

Full-time

Remote

Mid, Senior Level

$100K/yr - $120K/yr

5+ years exp

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Health CareInformation Technology

Insider Connection @Blackbird Health

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Responsibilities

Develop and execute strategies to grow our consumer (parent) email and contact lists.

Own execution of B2C campaigns, including email, webinars, and digital events, ensuring a seamless customer journey and consistent brand messaging.

Collaborate with content and to create compelling materials that drive engagement and conversions.

Build and manage contact lists of pediatricians, health professionals, and school staff in our current and future markets.

Leverage research, data partnerships, and lead capture tools to expand and refine B2B outreach lists.

Design and execute targeted B2B nurture campaigns (email, webinars, events, etc.) to establish interest and drive sales leads.

Segment audiences to tailor messaging and cadence for different professional groups (e.g., pediatricians vs. school counselors).

Use analytics to measure campaign effectiveness and optimize for engagement and conversion.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Lead generationLifecycle marketingB2C marketingB2B marketingEmail marketingCRM toolsCMS managementA/B testingData analysis