Outsell, Inc. · 1 day ago
Content Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years exp
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Responsibilities
Leadership in Audience Communications: Oversee and implement demand generation strategies that increase awareness of Outsell’s offerings and deliver qualified leads, focusing on audience-based communication that resonates with key personas
Content Strategy & Planning: Build and execute a content marketing strategy that drives engagement, demand, and awareness, ensuring alignment with business objectives and market positioning.
Website Management: Lead content updates and contribute to overall site architecture to enhance user experience and effectively convey Outsell’s value proposition
Social Media Oversight: Manage Outsell’s social media channels with an emphasis on LinkedIn, growing the company’s professional reach and establishing thought leadership.
Newsletter Management: Oversee the promotion of Outsell’s offerings through existing newsletters, ensuring they are aligned with broader content strategies and support our journey to a more personalized digital offering
Content Repurposing: Develop repeatable processes for repackaging and leveraging existing content across multiple channels to optimize reach and efficiency.
Syndicated Research Promotion: Strategically plan and promote Outsell’s research offerings to engage current clients and attract new leads.
Campaign Ownership: Lead content-led promotional campaigns that are creative, impactful, and aligned with Outsell’s business development goals.
Event Marketing: Support targeted campaigns for Outsell’s events, ensuring optimal visibility and participant engagement.
Cross-functional Collaboration: Collaborate with internal teams to align content and campaigns with overall business objectives and customer needs.
Analytics & Optimization: Track performance metrics and utilize insights to refine content strategies for enhanced engagement and lead generation.
Qualification
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Required
5+ years in content marketing, demand generation, or a related role, preferably in the B2B technology, data, or information services sector.
Strong track record of driving demand and building audiences with measurable success
Strategic approach to developing and managing multi-channel marketing campaigns
Proficiency in creating audience-focused messaging and leveraging account-based marketing
Expertise in managing social media platforms, especially LinkedIn, for corporate engagement and growth
Ability to build processes for content repurposing and campaign execution
Familiarity with content management systems, social media management tools, and analytics software
Ability to generate fresh ideas and see them through to execution while maintaining a focus on outcomes and impact
Excellent interpersonal skills and ability to work collaboratively across different teams
Strong analytical skills to assess campaign performance and adjust strategies as needed
Preferred
Experience in event marketing would be beneficial
Company
Outsell, Inc.
Outsell is the leading research and advisory firm serving executives operating in the data, information and analytics economy.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jim King
CTO Outsell, Inc
Andy Jacobson
Consulting Partner & Co-Chair, Outsell Leadership Community
Company data provided by crunchbase
