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Company

Celanese · 11 hours ago

Marketing Automation Manager (Marketo)

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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ChemicalChemical Engineering

H1B Sponsor Likely

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Responsibilities

Responsible for email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements

Maintain Marketing Automation integration with Salesforce.com and assist in the integration of additional platforms into the marketing automation software

Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously

Partner with client stakeholders to implement process(es) for all Marketo program requests, including program design, build, activation and measurement

Architect and configure Marketo program design, including progressions, smart lists, emails, landing pages, forms and other assets

Optimize marketing automation strategy and ensure seamless integration of the clients Marketo instance with other MarTech applications to improve campaign performance

Provide technical guidance, program support and troubleshooting, best practices and training to Marketo users

Manage end-to-end lead flow issue diagnosis, resolution and escalation as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

MarketoSalesforce.comMarketing AutomationEmail MarketingLead ScoringLead NurturingSegmentationData CleansingHTML/CSS/JSAccount-Based MarketingB2B Customer Life CycleProject Management

Required

5-7 + years marketing automation experience in Marketo

Expert knowledge of database management concepts and best practices

Experience creating custom programs and campaigns in a best practice manner, and utilizing Marketo integrations with other Martech platforms

Experience building emails, workflows, and other integral marketing automation functions.

Basic HTML/CSS/JS knowledge and web editing experience.

Knowledge of Account-Based Marketing

Understanding B2B customer life cycles and journeys

Must be highly organized and self-motivated with a sense of urgency

Bachelor’s degree in marketing or related field

Strong independent project management skills

Capable of handling multiple tasks with competing priorities under minimal supervision

Able to think critically and exercise independent judgment and discretion

Excellent attention to detail

Preferred

Marketo Certified Expert

Company

Celanese

Glassdoor

3.6

Celanese is a global technology and specialty materials company that engineers and manufactures a wide variety of products.

Founded in 1918

Irving, Texas, USA

5,001-10,000 employees

http://www.celanese.com

H1B Sponsorship

Celanese has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (6)

2022 (9)

2021 (13)

2020 (2)