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Company

GoGuardian · 20 hours ago

Senior Director, Product Marketing

United States

Full-time

Remote

Senior Level, Lead/Staff, Director/Executive

10+ years exp

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E-LearningEdTech

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Responsibilities

Lead the development and execution of comprehensive product marketing strategies that drive the success of our GoGuardian and Pear Deck Learning products and solutions across various market segments.

Conduct advanced market research and analysis to identify evolving trends, discern intricate customer needs, and gain profound competitive insights.

Utilize data-driven methodologies to refine product positioning and elevate marketing tactics to a strategic level.

Identify the personas that make up our target audiences and ensure we stay current on their needs, challenges, and overall mindset.

Define and articulate compelling product messaging and value propositions across products and personas, aligning marketing efforts with the company's overall vision and mission.

Collaborate closely with cross-functional teams, including product management, sales, sales enablement and content creators, to ensure seamless communication and alignment of product and marketing strategies.

Develop and oversee go-to-market plans for new product launches and major updates, including pricing strategies, sales enablement materials, and integrated marketing campaigns.

Drive the creation of high-impact marketing assets, such as one-pagers, product playbooks, product messaging frameworks, videos, to support sales enablement and marketing efforts.

Build strong relationships with customers, industry influencers, and strategic partners, leveraging customer insights and success stories to enhance brand reputation and customer advocacy.

Analyze key performance indicators (KPIs) and market data to measure the effectiveness of marketing strategies, providing actionable recommendations for continuous improvement.

Mentor and lead a team of Product Marketing Managers and Researchers, providing guidance, professional development opportunities, and fostering a culture of collaboration and excellence.

Maintain a forward-looking perspective by staying at the forefront of industry trends, emerging technologies, and marketing best practices in education technology.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingMarket ResearchData AnalysisEducation TechnologyStrategic PlanningK-12 Market KnowledgeSales EnablementSaaS B2B ExperienceTechnical Writing

Required

10+ years of hands-on leadership of and management product marketing experience

Ability to manage a diverse product portfolio, aligning each product with the overall company strategy

Experience setting strategies, leading multiple initiatives, and executing to hit objectives in a fast-paced environment

Customer-centric approach and desire to be a voice of our customers

Anticipating future trends in education technology and adapting the product roadmap accordingly

Marketing assets including on-message product demos and sheets

Strong work ethic, combining bias toward action with innovative thinking

Deep understanding of products, market trends and competitive landscape in the Education Industry

Led research initiatives company-wide across quantitative and qualitative studies based on strategies and priorities. Analyze data and report key findings to stakeholders.

Analyzing market data, customer feedback, and product performance metrics to inform decision-making.

Identifying and addressing product challenges through data-driven analysis

Self-starter and proactive leader

Strategic problem solver who can identify and set short and long term strategic priorities

A drive to constantly optimize and improve, combined with a relentless focus on customer experience

Owner-operator working style