Assurant · 15 hours ago
Director, Marketing
United States
Full-time
Remote
Director/Executive
$102K/yr - $169K/yr
8+ years exp
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Responsibilities
Manage consumer-facing marketing strategies and campaigns across channels, including recommendations and enhancements for partner channels.
Oversee digital marketing initiatives, including SEO/SEM and optimizing the e-commerce site, to enhance performance and conversion.
Leverage data and insights to refine product offers, messaging, positioning, and campaigns.
Collaborate with product teams on product positioning and go-to-market strategies, ensuring alignment with product features and launches
Develop strategies to maintain and enhance customer relationships, focusing on increasing customer loyalty and lifetime value.
Manage ongoing engagement and retention programs, leveraging customer insights to improve satisfaction and reduce churn.
Work with product teams to ensure that customer feedback and product performance data inform retention strategies.
Support the acquisition and development of distribution partners through compelling proposals and pitch materials.
Collaborate with business development teams to secure new partnerships, expanding market reach within customer bases.
Manage and optimize direct marketing efforts across D2C and B2B2C channels, focusing on email, direct mail, SEO/SEM, and paid campaigns.
Leverage analytics to track campaign performance, refine strategies, and improve overall marketing effectiveness, ensuring alignment with customer acquisition and retention goals.
Collaborate with product teams to align marketing analytics with product performance metrics, ensuring that marketing efforts support product success.
Conduct research to support design, distribution, and marketing strategies.
Collaborate with product teams on customer research to inform product development and go-to-market strategies.
Develop marketing messages and positioning that highlight product benefits and unique selling points. Ensure value propositions resonate with customer needs, driving sales and loyalty.
Qualification
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Required
8+ years of experience in B2B and B2C marketing, with a strong emphasis on customer acquisition, retention, and direct marketing.
Experience managing cross-functional teams and working with external vendors or agencies.
Proven track record in managing multi-channel marketing campaigns and optimizing marketing strategies based on data insights.
Bachelor’s degree in Marketing, Business Administration, or related fields.
Strong expertise in direct marketing, including SEO/SEM, email, direct mail, and analytics.
Ability to develop compelling value propositions and marketing materials.
Excellent project management and organizational skills, with experience managing multiple initiatives simultaneously.
Strong communication and presentation skills, with the ability to influence internal and external stakeholders.
Preferred
Experience in industries related to warranties, insurance, or consumer protection products.
Experience leading both B2B and B2C marketing efforts with a focus on driving customer acquisition and retention.
Direct experience planning and managing paid media efforts including paid digital, social and search.
Company
Assurant
Assurant provides protection products and related services to safeguard companies against risks.
10,001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$173.1M2023-02-28Post Ipo Debt· $173.1M
2004-02-05IPO· undefined
Leadership Team
Keith Demmings
President and Chief Executive Officer
Ricardo Fiuza
President & CEO - Latin America
Recent News
Business Wire
2024-11-20
2024-11-11
2024-11-06
Company data provided by crunchbase
