Rakuten · 19 hours ago

Digital Marketing Specialist, Paid Social (contract)

ON-Remote

Full-time, Contract

Onsite

Entry, Mid Level

2+ years exp

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Responsibilities

Planning, optimizing, and executing digital performance marketing campaigns to scale customer acquisition and sales globally across a variety of paid channels (Meta, TikTok, Pinterest, Display, Programmatic).

Maximizing social ad spend while working within budget requirements and maintaining efficient performance.

Developing performance analyses and providing ongoing reporting and insights to be leveraged cross-functionally.

Staying up to date on all social media tools and developments, including new ad formats, releases, beta tests, etc.

Communicating and reporting results with internal and external partners, including establishing goals and targets, facilitating opportunities for growth, and making strategic recommendations.

Championing our direct and retail partners’ objectives in cross-channel campaign planning, implementation, budget management, and performance reporting.

Sourcing new opportunities for paid expansions across digital media channels to drive customer acquisition and sales.

Using GA4 and other measurement tools to report weekly on performance metrics.

Trafficking and tracking large sets of ads on a weekly basis.

Working collaboratively with teams across Kobo, including: Business Development, Merchandising, Creative, Web Production, Product, Analytics.

Actively contributing to the Digital Marketing Team in a collaborative and meaningful way that helps support and inspire cross-channel initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingPaid Social AdvertisingMeta Ads ManagerTikTok Ads ManagerPerformance MarketingCampaign OptimizationAudience SegmentationSocial Media Content CreationGoogle AnalyticsGrowth MarketingInternational MarketingForeign Language Skills

Required

2-3 years in digital marketing with a focus on performance-based marketing (preferably digital media, acquisition, or eCommerce).

Comprehensive understanding of paid social advertising and the impact it has on the customer journey.

Experience building paid ad campaigns in a range of advertising platforms (including Meta Ads Manager, TikTok Ads Manager) and with proven track record of optimizing campaigns to improve performance and CPA results.

Comprehensive understanding of digital marketing channels and strategies, audience segmentation, targeting, creating custom audiences.

Strong writing skills for social media content creation and community management; with expert understanding of Facebook, Instagram, Pinterest, Twitter, TikTok, LinkedIn and their capabilities.

Proficient knowledge of online measurement and performance indicators, ability to analyze campaign data and discern insights.

Experience working with creative teams to guide and create visual and copy assets.

Experience working with partners, clients, and cross-functional teams.