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Company

Experity · 17 hours ago

Senior Marketing Automation Specialist - Remote

United States

Full-time

Remote

Senior Level

$75K/yr - $87K/yr

5+ years exp

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Health CareInformation Technology

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Responsibilities

Act as the internal marketing technology subject matter expert. Configure and manage the system to ensure seamless execution of marketing strategies. Identifying opportunities for optimization, performance measurement, and alignment based on current marketing campaigns and system capabilities

Own the automation and systems driving Experity's lead handoff process. Ensure all marketing leads receive prompt follow-up, and no lead is left behind. Optimize routing logic based on product interest, response time SLAs, and lead type

Analyze, maintain, and present weekly/monthly/quarterly Marketing KPIs and pipeline reports with an eye toward iterative improvement; partner with Growth Marketing to close the gap between top-of-funnel metrics, UTM tracking, and lead/pipeline reporting, allowing our teams to assess channel effectiveness

Become a data champion, identifying opportunities to plug holes in data capture and automate enrichment. Maintain and enhance database quality through programs like RingLead and DemandTools

Develop database segmentation – build and manage list segmentation that drives automation touchpoints and translates into program experience for audiences across specific product segments

Monitor system performance, quickly identify and resolve software problems, and provide regular system performance trend reports

Provide stakeholders insights into campaign performance, demand generation metrics, and KPIs using Account Engagement, Salesforce, and other BI platforms

Partner with the Growth Marketing team to leverage Demandbase intent data in our lead assignment model, proactively identifying accounts to flag for sales; strategize on Demandbase usage & analytics to ensure optimal tool usage

Perform other duties and responsibilities as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AutomationSalesforceMarketing Cloud Account EngagementData AnalysisB2B Marketing ConceptsProject Management ToolsData Orchestration TechnologiesAPI/WebhooksHTMLCSSJavaScriptLead Routing ToolsB2B Marketing AnalyticsAccount Based MarketingHealthcare Industry ExperienceTime Management Skills

Required

Bachelor's degree or equivalent combination of education and experience

5+ years of experience in marketing, marketing operations, or similar functions (e.g., revenue operations)

3+ years of experience working with Salesforce, Marketing Cloud Account Engagement, or similar CRM/marketing automation tool

Demonstrate the ability to make well-informed decisions independently and take ownership of tasks and projects from inception to completion

Capable and comfortable in various reporting environments (Excel, Salesforce, Marketing Cloud Account Engagement, B2B Marketing Analytics, etc.)

Understanding of B2B marketing concepts, including lead management, demand generation, nurturing, and data governance

Hands-on experience with project management tools, preferably Wrike

Strong organization, research, and time management skills and ability to manage multiple projects and competing tasks/priorities

Self-driven and demonstrates creativity and adaptability in a fast-paced environment

Excellent verbal communication skills and the ability to communicate with all levels within the organization in a collaborative way

Preferred

Marketing Cloud Account Engagement Specialist Certified

Proficient in Salesforce.com CRM

Basic understanding of API/Webhooks, HTML, CSS, and JavaScript

Familiar with lead routing tools like RingLead or LeanData

Familiar with B2B Marketing Analytics and/or attribution modeling

Familiar with Account Based Marketing

Experience in the healthcare industry

Benefits

Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.

All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!

This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.

Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.

Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.

Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.

We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.

Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.