62 applicants

Company

Balchem Corporation · 1 day ago

Global Category Manager – Essential Nutrients

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

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Responsibilities

Develop a long-term category vision and business plan with a 3-5 year time horizon to provide a roadmap for growth, aligned with corporate expectations and annual targets.

Oversee the lifecycle for each product within the category, from conception through to end-of-life, including collaboration with R&D on new product development, product enhancements, and market testing.

Conduct in-depth market analysis to understand customer needs, trends, and competitor dynamics.

Use insights to establish robust market positioning and align the marketing & communications plan with category objectives, ensuring brand consistency.

Develop and implement pricing strategies and promotions that maximize profitability.

Accountable for creating pricing guidelines, monitoring cost structures, and ensuring each product's pricing aligns with its market positioning.

Work closely with R&D and the Balchem technical directors to drive innovation and develop products that meet emerging trends and fill market gaps.

Provide technical support and training to sales teams, equipping them with knowledge to effectively position the category and deliver consistent messaging to target audiences.

Monitor and evaluate category performance using KPIs, informing adjustments to strategies as necessary to meet business goals.

Establish distribution guidelines and manage relationships with key distributors to optimize category reach.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Business PlanningProduct Lifecycle ManagementMarket AnalysisPricing StrategiesCategory ManagementSales EnablementR&D CollaborationAgriculture KnowledgeSalesforceCompetitive Mineral PlatformsCustomer-Focused Mindset

Required

Bachelor’s degree in Agriculture, Business, Marketing, or a related field; an MBA is a plus.

5+ years of experience in product management, category management, or a related role.

Proven track record of managing a product portfolio or category, with strong strategic and analytical skills.

Ability to effectively communicate and influence across all levels of an organization.

Strong problem-solving skills with a customer-focused mindset.

Preferred

Familiarity with competitive mineral platforms

Company

Balchem Corporation

Founded in 1967, Balchem is committed to making the world a healthier place by delivering trusted, innovative, and science-based solutions to the nutrition, health, and food markets.

Founded in 1967

New Hampton, New York, USA

1,001-5,000 employees