SQUIRE · 3 days ago

Marketing Operations Manager

United States

Full-time

Remote

Mid Level

$140K/yr - $155K/yr

4+ years exp

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Responsibilities

Responsible for marketing operations functions including processes, marketing systems, workflows, SLAs, e-mail, and database management.

Manage MarTech system administration, covering security, system integration, user guidelines, training, and continuous optimization. Monitor dashboards and reports to track marketing campaign performance, conversion rates, and overall pipeline impact.

Oversee our marketing automation platform (e.g., Marketo or similar) to ensure seamless e-mail campaign execution, lead nurturing, and data management.

Maintain and optimize the infrastructure to support marketing campaigns, working closely with the Growth Marketing Manager to ensure all necessary components are in place for effective execution. This includes upholding best practices and providing training for the marketing team. Oversee quality control across all systems, including verifying UTM code tracking, supporting lead routing as needed, managing domains, integrating GA4, and ensuring template functionality in SQUIRE’s campaign automation tool. Additionally, provide support for complex drip campaign automation when required.

Support the end-to-end lead management process, including lead scoring, routing, and attribution. Align lead qualification and follow-up processes with Sales Operations.

Develop a scalable approach for ongoing database maintenance and enhancement in partnership with your Revenue Operations teammates, including processes, standards, access control, and documentation. Maintain a clean, organized marketing database. Conduct regular audits and data enrichment to enhance lead quality and segmentation.

Identify and implement process improvements in campaign setup, A/B testing, reporting, and data flows between marketing and sales systems. Document business processes, customer journeys, and outcomes, including data mapping and automation capabilities.

Work with Marketing, Sales, Customer Success, and Revenue Operations teams to align on go-to-market strategies, campaign execution, and business goals.

Manage relationships with marketing technology and service vendors, ensuring optimal performance of the marketing stack.

Partner with Sales Operations to identify process improvements, optimize lead routing and SLAs, and improve conversion rates and productivity.

Collaborate with Product, Marketing, and RevOps teams to develop a Product-Led Growth (PLG) engine that educates prospects, streamlines their journey, and enables seamless purchasing and onboarding.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing OperationsMarketing AutomationCRM ManagementData ManagementProject ManagementB2B Software ExperienceLookerTableauCross-Functional Collaboration

Required

4+ years of experience in Marketing, Revenue Operations (RevOps), or a related field; experience in B2B software and high-growth environments is a plus but not required

Proven ability to drive or support scalable Marketing and RevOps, with expertise in technology systems, integrations, and adaptability to learning new tools

Admin experience with marketing automation platforms (e.g., Marketo, HubSpot), marketing technology tools (e.g., Marketo, Chili Piper, Salesloft), and CRM systems (e.g., Salesforce)

Problem-solving mindset and analytical approach with a focus on testing and learning

Manage data and reporting to deliver accurate insights for optimizing channels, campaigns, and funnels, along with marketing attribution, and performance using tools like Looker and Tableau

Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment

Excellent communication and collaboration skills with experience working cross-functionally with Sales, Marketing, and Technology teams

Successful in leading teams or initiatives, even informally, and achieving results in dynamic or evolving environments