Housecall Pro · 18 hours ago

Lead, Performance Marketing

United States

Full-time

Remote

Senior Level

$75K/yr - $93K/yr

3+ years exp

Maximize your interview chances

AppsHome Improvement

Growth Opportunities

Hiring Manager

Samantha Guay

Insider Connection @Housecall Pro

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Design, launch, and optimize paid acquisition campaigns on mobile platforms (e.g., App Store, Google Play, Facebook, TikTok, mobile ad networks)

Partner with Product teams and manage the full mobile customer journey, from install to post-install engagement and retention, ensuring seamless transitions and targeted retargeting

Use mobile attribution tools (e.g.,Adjust, AppsFlyer) to track campaign effectiveness, attribute installs and events accurately, and optimize spend

Stay ahead of trends in mobile app marketing, leveraging new channels and innovative tactics to reach mobile audiences effectively

Develop a long-term testing roadmap for campaigns, from conceptualization through execution and evaluation

Drive creative testing to explore new concepts that elevate campaign performance and customer engagement

Analyze both internal and external reports to identify trends and optimize marketing initiatives

Collaborate closely with cross-functional teams within Marketing to align strategies and achieve growth objectives

Mentor and guide junior team members, sharing best practices and fostering a high-performance culture

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid mobile app campaignsAttribution platformsData-driven decision-makingSpreadsheet analysisData visualization toolsB2B marketingGoogle Analytics for FirebaseAdjustAppsFlyerCreative testingProcess improvement