Swipeclock · 13 hours ago

Digital Marketing Data & Analytics Manager

United States

Full-time

Remote

Entry, Mid Level

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Human ResourcesInformation Technology

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Responsibilities

Manage the setup, configuration, and optimization of Google Analytics (GA4) to accurately track website traffic, user behavior, and conversions.

Implement best practices for Google Tag Manager, ensuring consistent tagging and event tracking.

Create regular reports on website performance metrics, providing actionable insights to enhance our digital strategy.

Integrate data from all marketing platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Salesforce, and SEO tools.

Connect all marketing platforms to enable holistic performance tracking and attribution.

Lead initiatives to centralize data from multiple channels for comprehensive analysis.

Analyze website traffic, conversion rates, and user behavior to identify optimization opportunities.

Collaborate with marketing, UX, and development teams to enhance user experience and drive engagement, lead generation, and sales.

Implement A/B testing to optimize landing pages, CTAs, and site effectiveness.

Provide in-depth reports on campaign performance, website metrics, and audience insights to support marketing decisions.

Develop custom dashboards and automated reports for timely access to key data.

Utilize predictive analytics to forecast trends and highlight improvement opportunities.

Oversee SEO and SEM campaign analysis to identify growth opportunities in visibility, traffic, and conversions.

Track keyword performance, conduct backlink analysis, and provide technical SEO insights.

Work with content and paid media teams to ensure data-driven alignment.

Partner with marketing, sales, product, and development teams to align data-driven initiatives.

Help stakeholders identify KPIs and optimize marketing investments and ROAS.

Serve as the primary contact for external data vendors/partners.

Ensure compliance with data protection laws (e.g., GDPR, CCPA).

Implement data governance standards to maintain data integrity, security, and accuracy.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Google Analytics (GA4)Google Tag ManagerMarketing platform integrationsData visualization toolsSEO/SEM toolsExcelSQLPythonRA/B testingData privacy regulations