Midwest Holding Inc. · 3 days ago
Marketing and Brand Specialist
Lincoln, NE
Full-time
Remote
Entry, Mid Level
2+ years exp
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No H1B
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Responsibilities
Manage projects from idea development through all phases of execution, approval, deployment and analysis. This will include both the creation of new campaigns and materials as well as the maintenance and updating of existing marketing materials (ie: rate sheets, flyers and brochures). Maintain current marketing library on Sharepoint.
Develop innovative and engaging content for digital, print and social media that resonates with target audiences and enhances brand visibility.
Monitor campaign performance and provide insights and recommendations based on data to improve future marketing efforts.
Stay current with market trends in the insurance space as well as other industries and bring innovative strategies and ideas to the team to support aggressive growth goals.
Work closely with marketing director, sales/distribution, product development, and operations teams to align marketing initiatives with business goals and ensure consistent messaging.
Ensure all marketing materials comply with industry regulations and company policies.
Assist in planning and executing promotional events, webinars, and trade shows to engage existing and potential clients as well as industry partners.
Collaborate with the team in the development of processes to help initiatives run more efficiently.
Qualification
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Required
Bachelors Degree in Marketing, Business, Communications, or a related field
2-4 years of experience in marketing, preferably in the insurance or financial services sector.
Strong understanding of marketing principles, digital marketing strategies, and lead generation techniques.
Excellent written and verbal communication skills.
Creative thinker with strong problem-solving abilities and attention to detail.
Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Company
Midwest Holding Inc.
The insurance industry is archaic; Midwest is here to help.
11-50 employees
Funding
Current Stage
Public CompanyTotal Funding
$0.39M2023-05-01Acquired· undefined
2020-12-17IPO· undefined
2014-06-03Seed· $0.39M
Leadership Team
Nate Colon, MBA
Chief Operations Officer
Company data provided by crunchbase
