21Tech · 15 hours ago

Paid Media Specialist

United States

Contract

Remote

Mid Level

$39.38/hr - $39.38/hr

3+ years exp

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Information TechnologySoftware

Growth Opportunities

No H1B

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Responsibilities

Oversee end-to-end campaign execution across cross-functional teams to ensure on-time and accurate launches of US and CA paid marketing campaigns.

Support the execution of all integrated paid marketing campaigns across a variety of digital and traditional media channels, including Social, Programmatic, Video, OOH, and more.

Track team's quarterly goals across relevant KPIs to improve reach and efficiency; constantly optimize media mix and audience targeting to positively impact QoQ performance.

Support Marketing Analytics to provide data-driven insights and optimization recommendations that inform future campaign planning, including running Brand Lift Studies and leveraging in-house performance dashboards to track marketing team goals.

Collaborate cross-functionally with Creative, Content, and Channel Specialists to ensure cohesive strategy, messaging, and brand positioning for all paid marketing initiatives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Paid MarketingProject ManagementDigital AdvertisingCross-Channel Media PlanningCampaign ExecutionLocal Market UnderstandingMedia PlatformsCampaign Planning CyclesBudget ManagementAsanaNotionBrand Lift StudiesPerformance DashboardsCollaboration Skills

Required

3-5 years of paid marketing experience in a SaAS, Tech, and/or B2B organization, including cross-channel media planning and hands-on execution of digital channels (Paid Social, Display, etc.)

Strong project management skills, experience with campaign planning cycles, and managing multi-million dollar budgets. Ability to think independently while managing day-to-day operations effectively.

Exceptional written and verbal communication skills with the ability to manage multiple projects under fast-moving deadlines.

Strong collaborative skills and experience with cross-functional teams across different markets and time zones.

Deep understanding of local markets within North America (with a focus on Canada), with knowledge of local cultures, media trends, and marketing opportunities.

Experience with media platforms and organization tools (Asana, Notion)

BA/BS degree or equivalent work experience of additional 4+ years of experience in marketing or related field experience in at least two of these areas (paid social, digital advertising, content marketing, display)

You must be located in the US and have legal ability to work in the US. No H1Bs or c2c.