Rakuten · 12 hours ago

Social Content Manager - CONTRACT

United States

Full-time, Contract

Remote

Senior Level

6+ years exp

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Responsibilities

Partner with the director to develop and oversee a comprehensive social media strategy for TikTok and IG Reels that aligns with our brand’s values and objectives. Continuously evaluate and adapt the strategy to stay ahead in the ever-evolving digital landscape.

Brainstorm and generate content ideas for TikTok and IG Reels. Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content.

Manage and optimize our presence on TikTok and partner with another social media manager on Instagram. Stay up to date with platform updates and trends to maximize engagement.

Foster and nurture relationships with our online community by responding to comments, messages, and feedback promptly. Encourage user-generated content and meaningful interactions.

Utilize analytics tools to track and analyze social media performance metrics. Provide regular reports and insights, highlighting successes and opportunities for improvement.

Develop and maintain a content calendar that ensures a consistent and cohesive brand presence across TikTok and Instagram.

Stay current with influencer marketing trends to identify opportunities for innovative content and marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Influencer MarketingContent CreationTikTok ContentSocial Media MarketingAgency ExperienceAnalytics ToolsProject ManagementContent MarketingContent Calendar Management