Golden Steps ABA · 19 hours ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

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ChildrenHealth Care

Hiring Manager

Zoila Solano TAS, AIRS PRC

Insider Connection @Golden Steps ABA

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Responsibilities

Craft strategies for all Marketing, including Digital, Advertising, Communications and creative.

Set, monitor and report on departmental goals.

Design branding and growth strategies.

Ensure our brand message is strong and consistent across all channels and marketing efforts. (like events, email campaigns, web pages and promotional material).

Analyze consumer behavior and determine customer personas.

Identify opportunities to reach new market segments and expand market share.

Monitor competition (acquisitions, pricing changes and new products and features).

Coordinate marketing efforts to boost brand awareness.

Participate in planning of company objectives.

Other tasks as assigned.

Qualification

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Web AnalyticsSEOFacebook AdsGoogle AdsAnalytical MindMA (preferred)

Required

Solid knowledge of web analytics

Experience running successful marketing campaigns

Extensive knowledge of SEO, Facebook and Google Ads

Leadership skills with the ability to set and prioritize goals

A self-starter with strong organizational and follow-up skills

Must have the ability to work under deadlines and be able to demonstrate excellent verbal and written communication, organizational skills, and confidentiality

Analytical mind

Bachelor’s Degree