Automattic · 15 hours ago

Product Marketing Manager, Pressable

San Francisco, CA

Full-time

Remote

Mid, Senior Level

$95K/yr - $140K/yr

5+ years exp

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Comp. & Benefits

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Responsibilities

Build and execute positioning and messaging that sets Pressable apart in managed WordPress hosting.

Leverage in-depth market research to understand audience needs, identify opportunities, and drive meaningful, targeted messaging.

Go beyond surface-level insights by refining and expanding our buyer personas, ensuring an in-depth understanding of our audiences and what makes them tick.

Use this research to define and align targeting strategies across paid, SEO, and social.

Design and manage end-to-end product campaigns, translating strategy into actionable, high-impact initiatives across multiple channels.

Measure and optimize in real-time to ensure continuous improvement.

Develop strategic sales enablement tools—such as one-pagers, battlecards, and competitor insights—that empower our sales team to communicate Pressable’s value effectively.

Partner closely with growth marketing, product, sales, and customer success teams to align messaging across all touchpoints, ensuring consistent and powerful communication.

Oversee the creation of campaign-specific content that resonates with target audiences.

Work closely with content creators and agencies to ensure messaging is aligned with strategic positioning.

Move fast, make data-driven decisions, and bring creative ideas to the table.

Be a self-starter ready to take the lead in building and adapting campaigns quickly.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product Marketing ManagementStrategic PositioningMessaging DevelopmentAudience SegmentationPersona DevelopmentGo-to-Market CampaignsSales Enablement ToolsData-Driven Decision MakingKPI MonitoringTechnical Audience EngagementCampaign ExecutionCross-Functional Collaboration

Required

5+ years of experience as a Product Marketing Manager or in a similar role within the hosting or web development industry; experience marketing to the WordPress hosting or development industry is a plus.

Demonstrated success in building strategic positioning and messaging, launching effective go-to-market campaigns, and engaging a technical audience.

Strong understanding of audience segmentation, targeting, and persona development, with the ability to conduct deep customer research and translate findings into actionable strategies.

Self-starter with a hands-on approach and the willingness to dive into campaign execution, make quick decisions, and adapt as needed.

Excellent cross-functional skills, able to drive alignment and collaborate effectively with growth marketing, product, sales, and customer success teams.

Analytical and results-driven, with the ability to monitor KPIs, interpret data, and iterate on campaigns for optimal performance.