Cyberhaven · 3 days ago

Sr Product Marketing Manager

San Francisco, CA

Full-time

Remote

Senior Level, Lead/Staff

$140K/yr - $180K/yr

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Responsibilities

Develop and refine our product's positioning and messaging that clearly differentiates our offering in the market.

Craft impeccable written content across a variety of formats, including blogs, website, and emails, ensuring clarity and effectiveness in every word.

Create compelling sales enablement materials, such as pitch decks and value calculators, that arm our sales team with the tools they need to succeed.

Build and implement channel enablement programs to equip partners with the knowledge, tools, and resources they need to effectively position and sell Cyberhaven.

Identify and develop detailed buyer personas, tailoring messaging and marketing strategies to meet the specific needs and pain points of different segments.

Design and execute innovative go-to-market strategies for new products or features, working with product, sales, and marketing to ensure success.

Gather and analyze customer feedback and market trends to guide future product enhancements and marketing strategies.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product marketingCybersecurityProduct positioningSales enablement materialsChannel enablement programsBuyer personasGo-to-market strategiesCustomer feedback analysisMarket trends analysisNatural curiosity