Homethrive · 19 hours ago

B2B Marketing Director

United States

Full-time

Remote

Director/Executive

7+ years exp

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Elder CareHealth Care

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Responsibilities

Own the insights and strategy across the B2B marketing journey from lead to referral, partnering closely with our CRO and sales team

Own key KPIs of marketing qualified leads

Develop and partner on execution of all marketing campaigns & content strategies for our employer and payor audiences to drive new business

Become a subject matter expert in Homethrive’s solution and translate our value propositions into a compelling story that addresses challenges, needs, and differentiates us from competitors

Provide continued development and direction of the B2B brand, tone and image. Oversee creative (copy/visual) development to ensure adherence. Maintain a mindset as the voice of the client.

Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts

Scale development of robust marketing campaigns that establish Homethrive as a leader in family caregiving benefits across performance marketing (paid ads, SEO/SEM), events and webinars, sales material development, LinkedIn, and strategic partnerships, and PR

Direct the audience targeting strategy and data measurement across engagement points

Qualification

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B2B MarketingSalesforceEmail Marketing AutomationCorporate HR SalesPerformance MarketingKPI AnalysisContent StrategyLead GenerationClient Success Support