Alexander Shunnarah Trial Attorneys · 15 hours ago

Paid Media Buyer

Remote, Birmingham, AL

Full-time

Remote

Mid Level

$80K/yr - $90K/yr

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Consulting

No H1B

U.S. Citizen Only

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Responsibilities

Drive results by segmenting and optimizing audiences, prioritizing intent-based targeting and retargeting to guide prospects through the customer journey.

Strategically plan, manage, and optimize paid media campaigns across channels to align with client acquisition goals.

Leverage data insights to refine audience targeting and retargeting efforts based on user intent, ensuring each campaign reaches the right audience at the right stage.

Conduct A/B testing on creative, audience segments, and bidding strategies. Use analytical findings to continuously refine campaigns and improve ROI.

Stay proactive in analyzing customer behavior and emerging trends, adjusting strategies to optimize engagement and maximize conversion rates.

Generate comprehensive reports, communicate performance metrics to stakeholders, and deliver actionable recommendations for optimization.

Work closely with cross-functional teams, including creative, content, and SEO, to align campaigns with brand messaging and achieve cohesive campaign goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Audience OptimizationCampaign ManagementIntent-Driven TargetingA/B TestingAnalytical ProficiencyAd Platforms KnowledgeData Reporting