Fairway Lawns and Command Pest Control ยท 14 hours ago
Digital Paid Specialist
United States
Full-time
Remote
Mid Level
$90K/yr - $100K/yr
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Responsibilities
Campaign Management: Develop, execute, and optimize paid search and social media campaigns.
Strategy Development: Define target audience, keywords, and bidding strategies to maximize conversions and minimize CPA.
Keyword Research: Conduct thorough keyword research to identify opportunities and refine ad targeting.
Ad Creation: Write and design ad copy and creatives that align with brand messaging and marketing objectives.
Performance Monitoring: Track, analyze, and report on campaign performance, including key metrics like CTR, CPC, CPA, and ROAS.
A/B Testing: Implement and assess A/B tests on ad copies, creatives, and landing pages to improve campaign performance.
Budget Management: Allocate and adjust budgets based on campaign performance and optimization needs.
Competitor Analysis: Monitor and analyze competitor ads and strategies to stay competitive.
Collaboration: Work closely with agencies, SEO, content, and social media teams to ensure cohesive marketing efforts.
Qualification
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Required
Experience in creating, managing, and optimizing paid advertising campaigns across various platforms, including Google Ads, Facebook, Instagram, and LinkedIn.
Strong strategic thinking skills to align paid media efforts with broader marketing objectives.
Ability to develop, execute, and optimize paid search and social media campaigns.
Experience in defining target audience, keywords, and bidding strategies to maximize conversions and minimize CPA.
Proficient in conducting thorough keyword research to identify opportunities and refine ad targeting.
Skilled in writing and designing ad copy and creatives that align with brand messaging and marketing objectives.
Experience in tracking, analyzing, and reporting on campaign performance, including key metrics like CTR, CPC, CPA, and ROAS.
Ability to implement and assess A/B tests on ad copies, creatives, and landing pages to improve campaign performance.
Experience in budget management, including allocating and adjusting budgets based on campaign performance and optimization needs.
Ability to monitor and analyze competitor ads and strategies to stay competitive.
Strong collaboration skills to work closely with agencies, SEO, content, and social media teams to ensure cohesive marketing efforts.
Company
Fairway Lawns and Command Pest Control
Established in 1979, Fairway Lawns and Command Pest Control consists of 15 locations in the Southeastern and Central United States.
Founded in 1979
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Amber Easterly
Human Resources Business Partner
Company data provided by crunchbase
