Thrive · 15 hours ago

Product Marketing Manager

United States

Full-time

Remote

Senior Level

7+ years exp

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Responsibilities

Create marketing content and technical writing (sales documentation, product videos, website copy, blog posts) that articulates the benefits of our products and business outcomes under brand guidelines

Responsible for website product content

Conduct market analysis to understand the competitive landscape and help establish product differentiators

Enter and complete industry/product awards

Assist in creating visual assets that complement written content, such as diagrams, infographics, and illustrations

Assist with Client Portal content and roadmap

Contribute to the development and update of targeted customer profiles & verticals

Create sales collateral and tools that align with the buying process and help move prospects & customers through the sales cycle

Communicate the vision and value of new products to the sales team to facilitate our consultive selling process

Develop sales enablement tools, presentations, and webinar abstracts

Develop talk tracks specific to PowerPoint presentations

Plan and participate in the launch of new services and products, which involve several different departments

Continuously assesses the market and identifies strengths, gaps, and areas for products and services

Analyze sales data, channel information, and create plans to improve product line sales using marketing and sales techniques

Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas

Assist with Gartner informed positioning and messaging related to our core offerings

Qualification

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Product MarketingCybersecurityCloud PlatformsManaged ServicesDigital MarketingMarket AnalysisSales EnablementTechnical WritingGartner Positioning