44 applicants

Company

Anaplan · 14 hours ago

Sr. ABM & Digital Marketing Manager- AI

Remote - Virginia, United States

Full-time

Remote

Senior Level

7+ years exp

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Enterprise SoftwareInformation Technology

H1B Sponsor Likely

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Responsibilities

Develop and execute marketing programs that drive awareness and engagement, leveraging channels such as paid media, webinars, email, CTV, search, retargeting, content syndication, and third-party partnerships

Spearhead brand marketing programs, working closely with internal teams to deeply understand key differentiators, and industry pain points and tailor messaging to resonate with decision-makers

Identify trends and insights, optimizing marketing activities based on learnings to improve performance

Interface with stakeholders across the Solutions and GTM team to ensure alignment and commitment to business objectives

Leverage internal project management team to align resources across Solutions, GTM, Sales, MOPS and Marketing teams to execute campaigns

Partner closely with Field Marketing to ensure our AMER, EMEA, and APAC regional teams are well-supported

Manage budget planning, forecasting, accruals, and PO requisitions for designated campaigns

Oversee vendor selection and contracts as needed

Monitor and report campaign performance with granular tracking across relevant channel KPIs with a focus on ABM and pipeline metrics

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B demand generationSaaS experienceEmail marketingCampaign performance trackingCreative campaign developmentSocial advertisingContent syndicationSearch Engine Marketing (SEM)Paid digital marketingVendor managementMatrix environment experienceDemandbase familiaritySalesforce familiarityWorkfront familiarity

Required

Bachelor’s degree in Business, Marketing, or a related field

7+ years of B2B demand generation experience in SaaS environment

Extensive experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital

Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management

Experience managing outsourced marketing agencies for creative, video, and web / SEO support

Ability to manage multiple projects simultaneously with strong attention to detail is a must

Strong communication and presentation skills

Adept at working within a fast-paced, client-facing, ever-changing environment

Collaborative and flexible with a growth mindset that not only values what gets done but how the work gets done

Ability to get things done in matrixed environment with multiple partners at all levels

Preferred

Experience marketing B2B solutions or business services

Familiarity with Demandbase, Salesforce, and Workfront

Company

Anaplan

Glassdoor

2.9

Anaplan is a business planning software company that develops a cloud platform for decision-making with connected planning modeling.

Founded in 2006

San Francisco, California, USA

1,001-5,000 employees

https://www.anaplan.com

H1B Sponsorship

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Trends of Total Sponsorships

2023 (45)

2022 (63)

2021 (101)

2020 (67)