Juniper Square · 16 hours ago

Senior Marketing Operations Manager

United States

Full-time

Remote

Senior Level

$140K/yr - $180K/yr

5+ years exp

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Responsibilities

Administer, implement, troubleshoot and optimize our marketing tech stack. Identify opportunities for improvement and ensure seamless integration.

Manage relationships with marketing technology vendors, monitor vendor performance, and identify opportunities for new technology.

Ensure data accuracy, consistency, and accessibility across marketing systems. Implement robust data governance processes and leverage data insights to optimize campaigns.

Develop and implement best practices for data management and hygiene in Marketo and other systems to ensure GDPR compliance.

Optimize lead generation, scoring, and routing processes. Implement effective lead nurturing campaigns.

Own lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, routing, attribution and conversion rate optimization.

Develop and execute marketing campaigns, track performance, and identify opportunities for improvement.

Streamline marketing processes, automate tasks, and implement best practices.

Work closely with marketing, sales, and technical teams to achieve marketing goals.

Serve as the primary point of contact for all marketing operational requests, translating business needs into technical requirements as needed, managing project plans, and ensuring timely delivery.

Create business requirements documents and maintain all process and system documentation.

Assist in ad hoc go-to-market initiatives as needed.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

SalesforceMarketoB2B SaaS marketing operationsData analysisGDPR complianceDemandBaseHighspotGoogle Marketing PlatformMicrosoft ExcelData governanceMarketing automationProject management

Required

5+ years of experience in B2B SaaS marketing operations, configuring systems and workflows to support demand generation, ABM, and marketing automation and attribution.

2+ years of experience with marketing automation platforms with a focus on MAP to CRM integrations regarding lead workflows.

Proficiency with marketing technology platforms, including Marketo (expert knowledge required), Salesforce (high familiarity), DemandBase (familiarity), Highspot (familiarity), Google Marketing Platform (high familiarity), and other MarTech tools.

Proven experience in managing multiple cross-functional projects, with the ability to prioritize, align stakeholders, manage through roadblocks, and meet deadlines with flawless execution.

A proactive, solutions-oriented, and process-oriented mindset with the ability to diagnose issues, propose improvements, and implement changes.

Strong focus on data accuracy, operational efficiency, and campaign effectiveness.

Excellent written and verbal communication skills, with the ability to translate technical concepts into actionable insights.

Experience working closely with marketing, sales, and operations teams to align strategies and drive joint success.

Understanding of data privacy regulations like GDPR, with experience in ensuring compliance within marketing systems.

Strong data analysis skills with the ability to draw insights from multiple data sources and stakeholders to interpret marketing metrics and provide insights that drive decision-making.

Proficient with advanced data functions in Microsoft Excel (i.e., Pivot Tables, VLOOKUPs, etc.).