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Company

Rodan + Fields · 2 days ago

Vice President, Brand Marketing

United States

Full-time

Remote

Director/Executive

15+ years exp

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Manufacturing

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Responsibilities

Define the strategy for the Rodan + Fields brand as it continues to transition from its MLM foundation into retail and D2C.

Spearheading best-in-class premium brand building and “storytelling” (marketing) efforts, in order to dramatically increase brand awareness, consumer engagement and generate business growth.

Generating awareness and differentiation of R+F by creating a compelling, premium brand narrative that builds on the existing foundation of the brand.

Working closely with the internal Innovation & Operations teams to develop a strategic roadmap of new product launches to continue to build the equity of R+F and strengthen competitive positioning in the broader marketplace.

Driving strategy of top-of-funnel marketing media, including, but not limited to, out-of-home, video, and influencers (in close partnership with the VP D2C/Growth).

Applying both analytic diligence and consumer behavior intuition to identify unique, compelling opportunities to put the brand and product stories in front of new audiences.

Establishing strategic partnerships and collaborations while developing word-of-mouth opportunities to increase brand awareness and build brand equity across all channels of distribution.

Ability to build a multi-channel marketing approach grounded in shopper dynamics, while keeping the consumer at the core.

In collaboration with Product Development and R&D, ensure all products, new and existing, contain technology that produces safe, effective, and demonstrably superior product profiles.

Elevates R+F’s profile through award-winning and buzzworthy work and thought leadership.

Directly and indirectly manages a team of employees, consultants, contractors, freelancers and third-party agency partners.

Leads product gates and oversees the successful and timely execution of product calendars and milestones in accordance with product development calendar for all new innovations.

Helps identify, on-board, and partner with external agencies and resources to deliver elevated, on-strategy creative work while maintaining brand integrity.

Defines and executes best organizational structures to support expansion and scale, including outsourced vs insourced resources and flexible work pods to address the work efficiently and effectively.

Qualification

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Brand MarketingSkincare ExpertiseP&L ManagementData-Driven Decision MakingCross-Functional ManagementConsumer CentricityPeople ManagementAnalytical RigorMarketing Strategy

Required

Bachelor’s degree required; an MBA or equivalent experience is desirable.

15+ years of full-stack marketing and senior leadership experience, ideally in prestige skincare.

Best-in-class brand builder and storyteller; proven success developing and elevating brands and a track record of dramatically increasing brand engagement and generating business growth.

Has deep skincare category expertise and understands the nuances of the beauty market and how it has been evolving with changes in overall consumer behavior.

Proven track record of P&L management with known financial acumen and analytical rigor.

Highly analytical; able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend while not losing sight of the brand.

Structured thinker with ability to execute through a lens of ROI (returns on time and capital).

Excellent cross-functional manager, mentor, and leader who is entrepreneurial and excels at both high-level thinking and execution and is effective at managing change in a fast-moving and constantly evolving business.

Possesses a progressive mindset and approach and believes passionately in consumer centricity.

Strong executive presence with ability to work with senior management, external partners, and collaborators.

Excels at people management, inspiring the team to deliver great work, developing meaningful career pathing, and mentoring and coaching along the way.

Visionary and creative problem-solver in thinking about organizational structures and ways to get the work done, including solving how to model, locate and find new resources.

Exhibits effective presentation skills and interpersonal communications with passion and charisma.

Understands and effectively communicates/implements brand and creative concepts, the company's creative and business philosophy, methodology and capabilities.

Actively values and seeks out partnership and involvement from other disciplines when developing concepts, solutions, and deliverables.

Welcomes and demonstrates a multi-disciplinary approach to creative problem-solving.

Motivates and inspires teammates to learn, grow, and push their boundaries in conceptual thinking and execution skill.

Outstanding oral and written communication, strong presentation skills, and the ability to set priorities and maintain organization as well as successfully drive others to complete priorities.

Exceptional organizational skills with a great attention to detail.