Briogeo Hair Care · 15 hours ago
Senior Director, Brand & Trade Marketing
New York, NY
Full-time
Remote
Senior Level, Lead/Staff, Director/Executive
$175K/yr - $185K/yr
10+ years exp
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Responsibilities
Create marketing strategy and 360 plans driven by data and consumer insights that support short and long-term business objectives, driving sell-out and market share gain.
Lead Marketing calendar alignment with cross functional partners
Partner with the Creative team to develop and deliver creative assets to support 360 campaigns
Ensure Marketing strategy is executed cohesively across channels in partnership with Sales, Digital, Consumer Engagement (PR/Social/Influencer) and Creative teams
Evolve strategy and plans as needed to drive relevancy and desirability
Lead cross-functional team in hind-sighting post-campaigns, landing on actionable insights + recommendations for the future across channels
Lead consumer-facing event execution
Share NA Marketing strategies with international team to help drive global alignment
Lead business analysis, working closely with direct report
Lead team responsible for Trade Marketing, primarily focused on Specialty Retailers (Sephora and Ulta) and Salon (BSG and SalonCentric)
Build best-in-class relationships with retail marketing partners, developing differentiated marketing support based on retailer core consumer and needs
Partner closely with Sales and Creative teams on Visual Merchandising strategy and execution, aligned with brand, consumer and product priorities
Partner with Sales team to create materials for strategic retailer meetings
Partner closely with Field and Sales team on Retailer events
Lead team responsible for Philanthropy and Sustainability strategy and execution. Ensure Sustainability deliverables are aligned with Retailer and company goals
In partnership with the CMO, help identify and execute strategic partnerships and collaborations
Proactively identify opportunities to improve process and ways-of-working, collaborating with CMO + leadership to provide solutions
Develop and coach direct reports to maximize their potential, ensuring high productivity and engagement
Support the evolution of Brand Positioning and Identity as needed, and ensure Brand Pillars are consistently followed across channels
Qualification
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Required
Bachelor’s degree and 10 years brand management experience, preferably in Beauty
Deep experience planning and leading execution of 360 marketing plans
Demonstrated ability to lead teams, and collaborate successfully with cross-functional partners
Strong analytical, oral, written and presentation skills
Must demonstrate strong strategic, creative, interpersonal, organizational and communication skills
Thrives in an environment that is extremely fast-paced, rapidly changing, and consumer-centric
Preferred
Previous experience in Beauty, and with Sephora and Ulta, highly preferred
Benefits
Health insurance
Life and disability insurance
401(k) retirement plan
Paid holidays
Paid time off (PTO)
Company
Briogeo Hair Care
Briogeo is a provider of haircare products.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2022-04-27Acquired· undefined
2016-01-01Series Unknown· undefined
Leadership Team
Nancy Twine
Founder & CEO
Recent News
Company data provided by crunchbase
