Signifyd · 14 hours ago

Paid Search Marketer (Part-time Contract)

United States (Remote)

Part-time, Contract

Remote

Mid, Senior Level

5+ years exp

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Cyber SecurityE-Commerce

Growth Opportunities

Insider Connection @Signifyd

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Execute and optimize search advertising campaigns across platforms like Google Ads and Shopify Ads.

Conduct in-depth keyword research to find new opportunities and expand reach.

Do weekly negative keyword mining/sweeps to reduce wasted spend.

Recommend keyword match-type strategies.

Provide forecasting and budget recommendations.

Implement and optimize third-party audiences and provide competitive quarterly reporting.

Analyze campaign performance to shape overall marketing strategy, identify key lead generation sources, and improve lead conversions.

Use a testing process to prove hypotheses and recommend performance optimizations.

Partner closely with the web and digital teams to identify website user-experience improvements, conduct regular A/B testing, and optimize conversion rates.

Take on ad-hoc marketing and demand gen projects as needed.

Support social media advertising efforts primarily on LinkedIn, with potential campaigns on Facebook, Instagram, and TikTok.

Develop and optimize campaigns for targeting, bid, and budget management.

Drive creative development, including ad copywriting, asset management, and creative testing.

Develop a continuous testing roadmap to enhance campaign performance.

Take on ad-hoc marketing and demand gen projects as needed.

Qualification

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SEMGoogle AdsLinkedIn AdvertisingData AnalysisCampaign ManagementB2B MarketingCreative DevelopmentA/B TestingSelf-starter Mentality

Required

5+ years of experience in demand generation, paid media management, or a related field, preferably within a B2B setting (previous employment in ecommerce and SaaS industries is a plus)

Proven expertise in managing SEM and social media advertising platforms, including Google Ads, LinkedIn, and other relevant channels.

Ability to analyze marketing data and derive strategic insights and opportunities.

Excellent communication and organizational skills with the ability to manage multiple campaigns and projects.

Has experience building and implementing full-funnel acquisition campaigns, inclusive of integrated tactics to drive a prospect from the awareness stage through purchase

Expert collaborator with cross-functional teams

Self-starter mentality with a strong sense of ownership, ability to work autonomously and navigate and succeed in ambiguity