Eppo · 23 hours ago

Content and SEO Specialist

United States

Full-time

Remote

Mid, Senior Level

$120K/yr - $145K/yr

5+ years exp

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Responsibilities

Content strategy & creation: Develop and execute a comprehensive content strategy that goes beyond SEO. You’ll create diverse content types (blogs, videos, whitepapers) that align with business objectives, educate our audience, and drive engagement.

Run a journalistic “newsroom”: Uncover trending conversations, engaging stories, and editorial hot takes from the Eppo team and community and shepherd them from idea to published content like a newspaper editor.

Rockstar project and stakeholder management: Partner closely with authors and stakeholders across product, marketing, and growth teams to manage content in progress and ensure alignment with our brand and product vision. Manage vendors including professional copyeditors, designers, and video editors to scale Eppo’s content production and velocity.

Diverse content formats: Think beyond blogs—manage the creation of website content, empower technical documentation teams, and collaborate on video content to diversify our approach. You'll help ensure that Eppo’s expertise shines across all content mediums.

SEO & emerging trends: Take the lead on SEO, from keyword research to on-page optimization, but always with an eye on quality. You’ll track performance and identify emerging keywords and trends that can keep us ahead of the curve.

Data-driven insight: Use SEO tools (e.g., SEMrush, Ahrefs, Google Analytics) to continuously improve our content performance. You’ll report on traffic, rankings, and how your content is driving pipeline growth, constantly refining based on data.

Content optimization: Regularly audit and refresh existing content to maintain relevance and alignment with the latest product updates, SEO trends, and user needs.

Future-focused: Stay on top of the latest SEO trends and content marketing innovations. You'll not only execute on current SEO best practices but also anticipate shifts in keyword relevance and content formats that could give us a competitive edge.

Qualification

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Content StrategySEOContent CreationVideo Content CreationProject ManagementKeyword ResearchContent OptimizationData AnalysisB2B SaaS ExperienceTechnical Documentation