Capital Analytics · 13 hours ago
Web and Digital Manager
United States
Full-time
Remote
Mid, Senior Level
6+ years exp
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Hiring Manager
Ashton Bates
Insider Connection @Capital Analytics
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Responsibilities
Layout all e-blasts on WordPress and send them out to our audience using Zoho Campaigns
Align the website with the organization's brand, strategy and standards, which includes completing tests to ensure website efficiency and quality
Update website with new content (ex. Articles, create new market pages when markets are opened, updating sponsor logos and quotes, etc)
Enact digital marketing strategies using all necessary tools (ex. Website, emails, social media, articles/blogs), ensure tactical execution and evaluate performance of campaigns and content
Analyze web traffic metrics and suggest solutions to boost web presence and install plans to better those metrics
Tangibly increase web traffic to CAA website
Monitor SEO/SEM, marketing and sales performance metrics to forecast trends and raise search profile
Keep up-to-date with our audience’s preferences and proactively suggest new campaigns and initiate changes within CAA that reflect those preferences
Integrated campaign development, planning, execution, reporting/analysis
Create advertiser landing pages
Create strategies to c increases subscribership to CAA website achieving goals set forward by management
Identifying and responding to all website security breaches.
Ensuring that the website is protected by enabling the appropriate security measures.
Ensuring website quality and efficiency by conducting regular test plans.
Improving the user experience of the website regularly.
Ensuring full compliance on the website with all laws and regulations.
Keeping up-to-date with industry best practices and monitoring competitor websites.
Promote events by creating visuals with our art department and then sending them out via eblast, social media, etc
Sending out communication surrounding the event like press releases, etc
Increase ticket sales per event
Manage YouTube channel content.
Must possess an entrepreneurial mind-set and quickly and effectively identify problems and develop creative solutions to overcome them. Think critically, know how to analyze data, and use that data to make or suggest informed decisions.
Must be adaptable to new technologies, trends, and best practices. Embrace change and respond to new challenges with creativity.
Must be able to manage your time effectively and ensure that all assigned projects are completed on time and within budget.
Working with other department heads and staff to discuss plans and marketing strategies, specifically the sales staff to further drive revenues
Work with commercial partners (like chambers, business associates, consulates, etc) on co-branding opportunities
Collaborate with developers in mobile app development, design, and management
Collaborate with developers in designing, maintaining, and managing all company websites (WordPress and other content creation and management tools).
Staying current with emerging opportunities in the digital marketing world
Present performance (on ROI and KPI) on a monthly basis to management
Track all campaigns and present ways we can communicate to our audience better
Present social media performance (followers, engagement, social media campaign performance)
Plan, execute, and measure experiments and conversion tests
Qualification
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Required
Bachelor's degree in a related field
6-8 years of proven working experience in digital marketing and website management
Strong marketing, WordPress, html CSS experience, and JavaScript
Solid knowledge of website analytics tools (e.g., Google Analytics)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Self-motivated go-getter in an ever-changing advertising industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Exercise excellent time-management and organizational skills
Thrive in a fast-paced, deadline-driven environment
Be exceptionally detailed, organized, and a perfectionist
Possess excellent written and verbal communication skills
Be internally driven to be the best and produce the best work
Proven work experience in Digital Marketing and Website development and management
Demonstrable experience with SEO/SEM, CRM software, and Paid Per Click (PPC)
Solid knowledge of web analytics tools like Google Analytics
Strong familiarity with web design and WordPress
Video editing with Adobe Premiere Pro
Google Ads, YouTube Ads, Facebook Ads, SEO, Email Marketing
A/B testing
Benefits
Health benefits (includes dental and vision)
401(k) with matching
Competitive PTO
Employee referral bonus
Early summer Fridays
Mentorship and continued training programs
Work from home program
Paid Maternity/Paternity leave
Volunteerism Leave
Company
Capital Analytics
Capital Analytics is an integrated media company that serves the needs of businesses, executives, investors and entrepreneurs through forging strategic connections and producing engaging, relevant and high-impact content.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
