Dandy · 15 hours ago

Product Marketing Lead

United States

Full-time

Remote

Senior Level

7+ years exp

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DentalHealth Care

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Responsibilities

Develop compelling positioning and messaging frameworks tailored to the needs of our dental customer segments, clearly differentiating Dandy’s value from competitors.

Partner with Web and Growth teams to build and iterate on segment-specific web experiences that attract, educate, and convert prospects at scale.

Continuously monitor and optimize the performance of our web pages to drive acquisition efforts.

Shape the narrative and content by customer segment to capture new customers and expand our footprint with existing ones.

Create content for different stages of the buyer’s journey, including emails, web pages, datasheets, presentations, videos, and more.

Collaborate with marketing and design teams to develop compelling visual storytelling assets.

Develop a deep understanding of customer needs, pain points, key personas, and competitors in the dental lab space, and share insights with marketing, sales, and product teams.

Conduct qualitative and quantitative research to inform our marketing strategy and segment-specific messaging.

Track market and competitive trends to inspire marketing strategies and experiments.

Equip our enablement and sales teams with essential resources, including pitch decks, one-pagers, and videos, to effectively sell our dental lab offerings.

Partner with sales enablement to track and improve the performance of sales collateral.

Perform quarterly win-loss analyses to refine our marketing, sales, and product strategies by customer segment.

Qualification

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Product Marketing ExperienceB2B MarketingCustomer InsightsSales EnablementMarket ResearchGraduate Degree

Required

7+ years of product marketing experience at a technology or health science organization

A creative problem solver with an appetite to always be learning

Exceptional communication skills, especially writing. Strong presentation skills are highly preferred

Can work independently or in groups, and know when to ask for feedback or help

Proven track record of juggling and prioritizing a number of key tasks, collaborating with other members of the marketing, sales, and product teams, while always thinking and working towards the strategic goals of the business and team

Undergraduate degree required. MBA or graduate degree is a plus