Quanata · 18 hours ago
CRM Marketing & Data Strategy Manager [Remote-US]
United States
Full-time
Remote
Senior Level, Lead/Staff
$160K/yr - $220K/yr
12+ years exp
Maximize your interview chancesAnalyticsArtificial Intelligence (AI)
Insider Connection @Quanata
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Responsibilities
Develop and implement a robust CRM lead scoring data strategy to support business growth and customer relationship management initiatives.
Collaborate to ensure data integrity, consistency and security across our platforms across our platforms
Create and refine lead scoring models to prioritize high-quality leads
Manage and execute email, chatbot and text marketing campaigns within SFMC for lead nurturing and acquisition.
Lead cross-functional collaboration for the execution of sophisticated marketing journeys.
Work closely with cross-functional teams to identify opportunities for CRM enhancements and automation.
Lead efforts to configure and customize Salesforce to meet evolving business needs.
Ensure compliance with corporate, legal, and regulatory requirements.
Analyze and report on campaign performance, offering recommendations for improvement.
Monitor email, text and chatbot deliverability and maintain best practices for data hygiene and privacy.
Stay abreast of the latest Salesforce innovations and industry trends.
Identify and implement opportunities for process improvements, data enrichment, and technological advancements within the CRM environment.
Qualification
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Required
Bachelor's degree in STEM or a related quantitative field (e.g., Engineering, statistics, Computer Science) or relevant experience.
12 or more years of experience in analytics, with a focus on CRM and consumer engagement.
6 or more years of hands-on experience with Salesforce Marketing Cloud and Salesforce CRM.
Proficiency in data querying and analysis tools such as SQL, Google, Excel.
Experience with Tableau, Python, and web analytics tools (e.g., Datorama, Looker, Adobe, Google Analytics).
Strong understanding of email best practices, testing, and optimization.
Experience with project management tools (e.g., JIRA, Asana).
Knowledge of data privacy and governance policies.
Excellent communication skills and ability to translate complex data into actionable insights.
Team-oriented, with a positive attitude and collaborative approach.
Preferred
Experience in Auto Insurance Industry
Master’s degree
Benefits
Medical, dental, vision, life insurance and supplemental income plans for you and your dependents
A Headspace app subscription
Monthly wellness allowance
A 401(k) Plan with a company match
A one-time payment of $2K will be provided to cover the purchase of in-home office equipment and furniture at your discretion
All employees accrue four weeks of PTO in their first year of employment
Twelve weeks of fully paid parental leave which may be taken within one year after the birth and/or adoption of a child
Up to $5000 each year for professional learning, continuing education and career development
Udemy subscriptions and access to multiple different coaching opportunities through BetterUp
Company
Quanata
Quanata is on a mission to help ensure a better world through context-based insurance solutions.
201-500 employees
H1B Sponsorship
Quanata has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (5)
2022 (11)
2021 (13)
2020 (8)
Funding
Current Stage
Growth StageLeadership Team
Kathryn Vandiver
Vice President Of Engineering
Company data provided by crunchbase
