173 applicants

Company

321 The Agency · 13 hours ago

Paid Media Specialist

Atlanta, GA

Full-time

Remote

Mid Level

3+ years exp

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Responsibilities

In collaboration with the Director and Agency Leadership you will leverage your knowledge, skills and experience to support new business development opportunities, RFP responses, and new client strategies

Partner with the Creative and Client Strategy teams to develop and up-sell work to the clients

Collaborate on sales, and strategy presentations with cross functional partners including creative, sales, client strategy, and project management

Serve as a subject matter expert on digital marketing strategies and tactics within the agency and for our clients.

Orchestrate the research and strategy formation across multi-disciplinary teams including the Social, Content, and Creative teams.

Play a leading role in discovering and articulating differentiating customer insights and translating them into strategic and creative platforms

Partner with Client Strategy to recommend strategic direction that align with client’s business objectives

Audit existing media plans and develop new strategies for maximum effectiveness

The incumbent will be a key contributor to the development of marketing plans for clients and will work closely with other members of the Media, BI, and Analytics team to develop strategies and tactical elements of plans

Create, develop and present reporting presentations for review and discussion with Client Strategy team and clients

Develop, direct and evaluate quantitative and qualitative research that answers key questions and provides insight for the client

Deliver meaningful reports to the client, internal team, and leadership to show successes and opportunities for growth

Be a self-starter and quick learner, with a passion for delivering work on time and within scope.

Develop regular thought leadership around omni-channel consumer centric performance marketing

Recommend training and educational opportunities for the team

Actionable insights delivered for all managed clients on a monthly basis

Influence same-client revenue growth based on consistent actionable insights

Incremental client revenue derived from marketing plans, and new client media, digital, and reporting revenue streams

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Digital MarketingPPC Campaign ManagementPaid Social CampaignsBusiness DevelopmentMarketing StrategyGoogle Ads ManagementFacebook Ads ManagementGoogle Data StudioExcelCRMMarketing AutomationEmail MarketingContent MarketingProgrammatic AdvertisingCompetitive Keyword ToolsDeadline OrientationDynamic Environment Adaptability

Required

Minimum 3-5 years of experience in marketing strategy focused on placing and optimizing digital media and advertising

Strong knowledge of business and marketing principles and marketing trends

Solid understanding of executive level decision making and criteria

Ability to translate business goals and objectives to marketing and experience strategies and tactics

Moderate-to-Advanced understanding of integrated digital marketing principles including CRM, Marketing Automation/Email Marketing, Social and Content Marketing, and Paid Search (PPC/SEM)

Ability to create effective & persuasive client presentations

Proactive and able to work independently

Strong deadline orientation and ability to effectively prioritize and meet deadlines

Ability to work in a flexible, dynamic and fast-paced environment; managing multiple projects and accounts concurrently

Strong knowledge in Google Data Studio and Excel