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Company

Curriculum Associates · 16 hours ago

Senior Manager, Product Marketing

Middlesex County, MA

Full-time

Remote

Senior Level, Lead/Staff

5+ years exp

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ConsumerEdTech

Growth Opportunities

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Responsibilities

Conduct new and leverage existing market research, competitive analyses, and customer insights to identify market trends, customer needs, and opportunities for product differentiation.

Create buyer personas, and buyer journey maps, and clearly articulate customer needs across the organization that are grounded in research.

Develop comprehensive competitive battle cards for the sales team, providing them with valuable insights, messaging strategies, and competitive positioning to effectively differentiate our products and win against competitors in the market.

Develop deep product expertise and become a subject matter expert in support of educators and our Sales and Service teams.

Create compelling positioning and messaging to succinctly articulate how the i-Ready digital instruction products you own uniquely benefit educators.

Bring differentiated messaging to life with high-impact marketing collateral and sales tools, including PowerPoints, brochures, website content, and videos to support sales and marketing efforts.

Collaborate with Product Management to influence product roadmap decisions, prioritize features, and drive product innovation based on market feedback and competitive intelligence.

Draft product launch and release plans for review by stakeholders, collaborate with creative, campaign and regional teams to implement plans in market.

Foster strong cross-functional communication and collaboration by effectively liaising between product management, sales, marketing, and other key stakeholders to ensure alignment on product messaging, positioning, and go-to-market strategies, ultimately driving cohesive execution and success across all functions.

Qualification

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Product MarketingK-12 education ecosystemCross-functional collaborationMarket researchData analysisProject managementSalesforce.comMicrosoft Office SuiteMarketing Automation toolsCreative orientation

Required

Strong understanding of the K-12 education ecosystem with experience in digital instruction

Strong leadership skills with a proven track record of managing and mentoring team members to achieve both individual and team objectives.

Creative and collaborative orientation

Demonstrated effectiveness working cross-functionally and collaborating with a broad spectrum of stakeholders

Ongoing learner – able to learn and incorporate new and complex concepts quickly.

Results-oriented – follow through to complete assignments.

Effective decision-making, ownership, and accountability

Able to handle ambiguity and favorably navigate through stressful situations and pressing deadlines

Excellent written and oral communication skills

Comfortable working in a fast-paced environment

Strong results orientation and project management skills

Ability and interest in collecting and analyzing data to drive action

Excellent problem-solving and analytical capability

Bachelor’s Degree or equivalent experience

5+ years of experience in Product Marketing

2+ years of people management experience

Proven ability to lead projects and cross-functional teams; experience managing multiple projects.

Proficient with Programs and Applications like Outlook, SalesForce.com, and Microsoft Office Suite products (Word, Excel, PowerPoint, MS365, CRM, Marketing Automation tools, and search engines).